Beschreibung

This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset.

The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.



Autorentext

Patrick Lückmann is a Professor of Logistics and International Management at FOM University in Dortmund, Germany. His research focusses on intercultural project management, SCM and logistics, lean management and Six Sigma. Prior to embarking on his academic career he gained experience as a consultant and project manager in the field of logistics and supply chain services.

Inhalt
Introduction to Intercultural Project Customer Engagement.- Theory in Intercultural Project Customer Engagement.-Qualitative Analysis: Intercultural Project Customer Engagement.- Delphi Survey: Intercultural Project Customer Engagement.- Intercultural Project Customer Engagement.

Produktinformationen

Titel:	Engagement of Intercultural Project Customers
Untertitel:	A Relational Model
Autor:	Patrick Lückmann
EAN:	9783030394844
ISBN:	3030394840
Format:	Fester Einband
Genre:	Management
Anzahl Seiten:	292
Gewicht:	606g
Größe:	H241mm x B160mm x T21mm
Jahr:	2020
Auflage:	1st ed. 2020