Zusatztext "Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould! CEO! Bloomingdale's Informationen zum Autor Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy , The Call of the Mall , What Women Want , and his newest book, How We Eat . He has also written articles for or been profiled in The New York Times , The Wall Street Journal , The Washington Post , The New Yorker , Smithsonian Magazine , and more. Paco divides his time between New York City and Madison, Connecticut. Klappentext Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Zusammenfassung Synopsis coming soon....... Inhaltsverzeichnis CONTENTSIINSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING1. A Science Is Born2. What Retailers Don't KnowIIWALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING3. The Twilight Zone4. You Need Hands5. How to Read a Sign6. Shoppers Move Like People7. DynamicIIIMEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING8. Shop Like a Man9. What Women Want10. If You Can Read This You're Too Young11. KidsIVSEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING12. The Sensual Shopper13. The Big Three14. Time, Real and Perceived15. Cash/Wrap Blues16. Magic Acts17. In Cyberspace, No One Can Hear You Shop18. The Self-Exam19. Final ThoughtsAcknowledgmentsIndex

Autorentext

Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.

Klappentext

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

Zusammenfassung
Synopsis coming soon.......

Inhalt

CONTENTS

**I

INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING**

1. A Science Is Born

2. What Retailers Don't Know

**II

WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING**

3. The Twilight Zone

4. You Need Hands

5. How to Read a Sign

6. Shoppers Move Like People

7. Dynamic

**III

MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING**

8. Shop Like a Man

9. What Women Want

10. If You Can Read This You're Too Young

11. Kids

**IV

SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING**

12. The Sensual Shopper

13. The Big Three

14. Time, Real and Perceived

15. Cash/Wrap Blues

16. Magic Acts

17. In Cyberspace, No One Can Hear You Shop

18. The Self-Exam

19. Final Thoughts

Acknowledgments

Index