Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.

"This timely volume is a must read for everyone interested international relations, new media, and U.S. public diplomacy. Philip Seib brings together a distinguished array of experts whose collective contribution is a roadmap for what needs to be done at the start of the Obama era. The book contains valuable insights on the power and limitations of America's 'soft power,' the special contexts of China, Egypt, and Russia, and the diplomacy opportunities in new technology." - Holli A. Semetko, Ph.D., Vice Provost for International Affairs, Director of The Claus M. Halle Institute for Global Learning and Professor of Political Science, Emory University

"This book is innovative and tackles some of the important - but often ignored - fields that can energize the thinking about public diplomacy beyond its current narrow confines. The rich insights from the contributors are a much needed compliment to the usual tallying of statistical polling data." - R. S. Zaharna, American University, Washington, DC, author of Strategic U.S. Public Diplomacy in a Global Communication Era

"President Obama has reminded us that 'our security emanates from the justness of our cause,' while Secretary of State Hillary Clinton says 'We must use what has been called "smart power," the full range of tools at our disposal.' A new foreign policy will require a new public diplomacy, and this important book tells us how to go about it." - Joseph S. Nye, Jr., University Distinguished Service Professor, Harvard and author of The Powers to Lead

Autorentext
William A. Rugh Nicholas J. Cull Shawn Powers Ahmed El Gody Viktoria Orlova Guolin Shen Hussein Amin Amelia Arsenault Kathy Fitzpatrick Neal Rosendorf Jennifer A. Marshall Thomas F. Farr Abiodun Williams

Inhalt
PART I: AMERICAN PUBLIC DIPLOMACY TODAY The Case for Soft Power; W.A.Rugh How We Got Here; N.J.Cull Lessons of Alhurra Television; S.Powers & A.El Gody PART II: FROM THE OUTSIDE: APPRAISING AMERICAN PUBLIC DIPLOMACY The View from Russia; V.Orlova The View from China; G.Shen The View from Egypt; H.Amin PART III: WHERE WE GO FROM HERE Public Diplomacy 2.0; A.Arsenault Privatized Public Diplomacy; K.Fitzpatrick A Cultural Public Diplomacy Strategy; N.Rosendorf Public Diplomacy in an Age of Faith; J.A.Marshall & T.F.Farr The U.S. Military and Public Diplomacy; A.Williams The Task for Policymakers; P.Seib