Autorentext

Noha El-Bassiouny is Vice Dean for Academic Affairs, Professor, and Head of the Marketing Department at the Faculty of Management Technology, the German University in Cairo, Egypt. Her research interests are in the fields of sustainability management and consumer psychology. She is the founding editor of Management & Sustainability: An Arab Review as well as associate editor at the International Journal of Consumer Studies.

Wolfgang Amann serves as President of the Humanistic Management Foundation and is Professor of Strategy and Leadership at HEC Paris' Middle Eastern Campus
in Qatar. He has been involved in designing cutting-edge learning journeys and developing leaders for more than 25 years.

Dina El-Bassiouny is Assistant Professor in the Accounting Department at the American University in Cairo, Egypt. She has previously worked as Assistant Professor of Accounting at Zayed University in the United Arab Emirates. She holds a PhD in Business and Economics, focusing on sustainability accounting and
corporate social responsibility, from RWTH Aachen University, Germany.

Christian Hauser is Professor of Business Economics and International Management at the Swiss Institute for Entrepreneurship (SIFE) at the University of Applied Sciences of the Grisons. He chairs the United Nations Principles for Responsible Management Education (PRME) Working Group on Anti-Corruption
and heads the first PRME Business Integrity Action Center in Europe. Since 2019, Dr. Hauser has been a fellow and associate member of the Digital Society Initiative (DSI) at the University of Zurich.

Klappentext

Artificial Intelligence (AI) offers considerable opportunities, as well as challenges, to management education and research. This book brings together case studies and best practice examples of the use of AI in advancing diverse fields relating to Responsible Management Education (RME).

Inhalt

Contents

About the Editors x
List of Contributors xii

Introduction 1
NOHA EL-B A S S I O U N Y, D I N A E L-B A S S I O U N Y, C H R I S T I A N H A U S E R,
WOLFGANG AMANN, AND DONIA EL-NAGGAR

PART I
AI and Global Sustainability 11
1 Advancing Sustainable Development through AIxSDGs: The AI and R&D Implementation Team of the United Nations Higher Education Sustainability Initiative 13
D AV I D S. S T E I N G A R D A N D F R A N C E S C O FA B I A N O
2 Artificial Intelligence and Responsible Management Education:
A Bibliometric Analysis and Future Directions 32
HEBATALLAH GHONEIM AND DINA YOUSRI

PART II
AI Policies and Responsible Management Education (RME) 573 Aligning Artificial Intelligence with Responsible Management Education:
A Content Analysis of Policy Documents from Leading Business Schools in Europe 59
MELIKE DEMIRBAG-KAPLAN
4 Policy and Practice: Shaping Responsible AI Integration in Higher Education 77
STEPHEN T. HOMER
5 AI Policies in Higher Education Institutions (HEIs): A Governance
Framework for Ethical and Responsible Deployment 89
SIDNEY SHAPIRO

PART III
AI-Enhanced Education and Pedagogy 103
6 AI-Enhanced Curriculum for Sustainable Business:
Building Responsible Management Education for Future Leaders 105
SUHAIL MOHAMMAD GHOUSE
7 From Recall to Reasoning: Can AI Grade Like a Professor? 125
NOHA TAREK AMER
8 AI-Powered Personalized Learning: Bridging Technology and Education for the Future 138
HANY ABDELGHAFFAR, MONA ALI, AND SALMA ASHOUR

PART IV
AI in Practice 155
9 Artificial Intelligence in Investment: Navigating Ethics, Challenges, and Strategy 157
RANIA SALEM AND SHERIF NABAWY
10 The Role of Artificial Intelligence in Sustainability Marketing Education: The Case of Sustainable Fashion 180
HADEER HAMMAD
11 Integrating Artificial Intelligence into Auditing: Ethical Implications for Responsible Management Education (RME) 194
NABIELA NOAMAN, HALA M.G. AMIN, AND MARIAN H. AMIN
12 AI in Marketing Communications: Insights for Responsible Management Education (RME) 211
FARAH ABDELALIM, HAGAR ADIB, AND NOHA EL-BASSIOUNY

Conclusion 229
NOHA EL-B A S S I O U N Y, D I N A E L-B A S S I O U N Y, C H R I S T I A N H A U S E R,
WOLFGANG AMANN, AND DONIA EL-NAGGAR

Index 233