Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.

Autorentext

Edited by Prof. Dr. Peter Keller and Prof. Dr. Christian Laesser With Contributions by Dr. Wineaster Anderson, David Caliesch, Michel Ferla, Dr. Alexandra Jiricka, Prof. Dr. Peter Keller, Katarzyna Klimek, Dr. Martinette Kruger, Prof. Dr. Christian Laesser, Dr. Andreas Liebrich, Prof. Dr. Barbara Marciszewska, Krzysztof Marciszewski, Rafael Matos-Wasem, Dr. Andrea Nemes, Dr. Ulrike Pröbstl, Prof. Dr. Melville Saayman, Boris Salak Dr. Miriam Scaglione, Roland Schegg, Prof. Dr. Egon Smeral, Dr. Petra Stolba, Dr. Serena Volo, Dr. Veronika Wirth