This book provides a structured roadmap for managers, researchers, and policymakers to navigate the evolving landscape, offering insights into brand perception, financial decision-making, corporate transparency, and governance. Deepfake technology is reshaping industries, raising critical ethical, managerial, and regulatory challenges. Bringing together interdisciplinary research, it blends statistical analysis, structural equation modeling, and bibliometric approaches to explore real-world applications and mitigation strategies. With case studies spanning hospitality, sports, education, and SMEs, the book equips professionals with tools to detect, manage, and ethically engage with deepfake advancements. An essential resource for academics, business leaders, and policymakers, it fosters informed decision-making in an era of digital deception.

Provides readers with a comprehensive understanding of deepfake technology and its evolution Addresses the emerging challenges posed by deepfake technology within the corporate sphere Guides managers on the deepfake impact, offering a comprehensive toolkit for navigating this digital dilemma

Inhalt

Exploring the Impact of Deepfake Technology on Brand Image, Athlete Perception, and Fan Management A Statistical Analysis Using Bayesian Methods, Canonical Correlation.- Deciphering the Nexus of Perceived Realism, Cognitive Engagement, and Financial Decision Making Confidence A Structural Equation Modelling and Bootstrapping Approach.- The Future of Hospitality Marketing Embracing or Resisting Deepfake Technologies.- Sustainability in the Deepfake Era The Role of CSR and Ethical Leadership in Mitigating Risks.- Detecting Deepfake A Systematic Review.- Investor Perception in the Digital Age The Role of Deepfake Technology in Corporate Transparency.- Detecting Deepfakes in the Corporate Environment: Navigating Risks and Leveraging AI Solutions for Enhanced Security.- Impact of Consumer Trust and Deepfake Technology on Purchase Intention in Sports A Regression Analysis and Nonlinear Constrained Analysis Approach.- Study on the Influence of Deepfake Technology in Corporate Governance and Stakeholder Trust.- A Study in Understanding the Measures Taken by Organizations to Overcome the Effect of Deepfake on Corporate Image.