Informationen zum Autor Since 1988, Nancy Duarte's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter. Klappentext By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response. With Resonate , you'll be able to: Leverage the hidden story structures inherent in great communication Connect with your audience empathetically Create captivating content Craft ideas that get repeated Inspire enthusiasm and support for your vision "Finally! Someone has incorporated the power of story into presentations!" -Damon Lindelof , Co-creator of LOST "To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!" -Patrick Lencioni , President, The Table Group Author, The Five Dysfunctions of a Team "Few things excite me more than a great communicator-something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate . Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy." -Ken Blanchard , Co-author of The One Minute Manager , Recipient of Golden Gavel Award Zusammenfassung Tagline: How to give a presentation with passion, persuasion, and impact. Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like they ve wasted their time or somehow missed the point completely. Inhaltsverzeichnis Foreword Dan Post xvi Introduction xviii 1 Why Resonate? 1 Persuasion Is Powerful 2 Resonance Causes Change 4 Change Is Healthy 6 Presentations Are Boring 8 The Bland Leading the Bland 10 People Are Interesting 12 Facts Alone Fall Short 14 Stories Convey Meaning 16 You Are Not the Hero 18 The Audience Is the Hero 20 Resonance Rule #1 23 2 Lessons From Myths and Movies 25 Incorporate Story 26 Drama Is Everything 28 Story Templates Create Structure 30 The Hero's Journey Structure 32 Crossing the Threshold 34 The Contour of Communication 36 The Beginning and Call to Adventure 38 The Middle: Contrast 40 Call to Action 42 The End 44 What Is a Sparkline? 46 Case Study: Benjamin Zander 48 Zander's Sparkline 50 Resonance Rule #2 53 3 Get To Know The Hero 55 How Do You Resonate with These Folks? 56 Segment the Audience 58 Case Study: Ronald Reagan 60 Meet the Hero 64 Meet the Mentor 66 Create Common Ground 68 Communicate from the Overlap 70 Resonance Rule #3 73 4 Define The Journey 75 Preparing for the Audience's Journey 76 The Big Idea 78 Plan the Audience's Journey 80 Tools for Mapping a Journey 82 Acknowledge the Risk 84 Address Resistance 86 Make the Reward Worth It 88 Case Study: General Electric 90 Resonance Rule #4 ...

Autorentext

Since 1988, Nancy Duarte's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.

Klappentext

By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.

With Resonate, you'll be able to:

• Leverage the hidden story structures inherent in great communication
• Connect with your audience empathetically
• Create captivating content
• Craft ideas that get repeated
• Inspire enthusiasm and support for your vision
  "Finally! Someone has incorporated the power of story into presentations!"
  -Damon Lindelof, Co-creator of LOST

"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
-Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team

"Few things excite me more than a great communicator-something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."
-Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award

Zusammenfassung
Tagline: How to give a presentation with passion, persuasion, and impact. Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like they ve wasted their time or somehow missed the point completely.

Inhalt

Foreword Dan Post xvi

Introduction xviii

1 Why Resonate? 1

Persuasion Is Powerful 2

Resonance Causes Change 4

Change Is Healthy 6

Presentations Are Boring 8

The Bland Leading the Bland 10

People Are Interesting 12

Facts Alone Fall Short 14

Stories Convey Meaning 16

You Are Not the Hero 18

The Audience Is the Hero 20

Resonance Rule #1 23

2 Lessons From Myths and Movies 25

Incorporate Story 26

Drama Is Everything 28

Story Templates Create Structure 30

The Hero's Journey Structure 32

Crossing the Threshold 34

The Contour of Communication 36

The Beginning and Call to Adventure 38

The Middle: Contrast 40

Call to Action 42

The End 44

What Is a Sparkline? 46

Case Study: Benjamin Zander 48

Zander's Sparkline 50

Resonance Rule #2 53

3 Get To Know The Hero 55

How Do You Resonate with These Folks? 56

Segment the Audience 58

Case Study: Ronald Reagan 60

Meet the Hero 64

Meet the Mentor 66

Create Common Ground 68

Communicate from the Overlap 70

Resonance Rule #3 73

4 Define The Journey 75

Preparing for the Audience's Journey 76

The Big Idea 78

Plan the Audience's Journey 80

Tools for Mapping a Journey 82

Acknowledge the Risk 84

Address Resistance 86

Make the Reward Worth It 88

Case Study: General Electric 90

Resonance Rule #4 95

5 Create Meaningful Content 97

Everything and the Kitchen Sink 98

More Than Just Facts 100

Don't Be So Cerebral 103

Contrast Creates Contour 104

Transform Ideas Into Meaning 107

Recall Stories 108

Turn Information Into Stories 110

Case Study: Cisco Systems 112

Move from Data to Meaning 117

Murder Your Darlings 118

From Ideas to Messages 120

Resonance Rule #5 123

6 Structure Reveals Insights 125

Establish Structure 126

Make Sense 128

Case Study: Richard Feynman 130

Feynman's Sparkline 132

Order Messages for Impact 134

Create Emotional Contrast 136

Contrast the Delivery 138

Putting Your Story on the Silver Screen 140

Process Recap 142

Resonance Rule #6 145

7 Deliver Something They'll Always Remember 147

Create a S.T.A.R. Moment 148

Case Study: Michael Pollan 151

Repeatable Sound Bit…