Multi-Channel Marketing, Branding and Retail Design

Beschreibung

Autorentext Charles McIntyre, Bournemouth University, Poole, UK T. C. Melewar, Middlesex University London, London, UK Charles Dennis, Middlesex University London, London, UK Klappentext This unique book focuses upon service design, including retail and multi-...

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Beschreibung

Autorentext

Charles McIntyre, Bournemouth University, Poole, UK T. C. Melewar, Middlesex University London, London, UK Charles Dennis, Middlesex University London, London, UK

Klappentext

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.