Autorentext

Elise Mitchell founded Mitchell Communications in 1995, growing the boutique communications agency more than 500 percent in five years. In 2012, the advertising powerhouse Dentsu Inc. bought the company, retaining Mitchell as CEO and also elevating her to CEO of its public relations network. Her numerous professional honors include being named Entrepreneur of the Year and Agency Professional of the Year. She is a regular contributor to Entrepreneur.com, a wife, mom and motorcyclist.

Klappentext

THE JOURNEY MATTERS AS MUCH AS THE DESTINATION. Scrap the map and go full throttle.

Most leadership books tell you how to set and achieve goals. This one is different. This one is written by a communications leader who's as passionate about riding motorcycles as she is about running her business. Her name is Elise Mitchell, and she wants to tell you about her journey-from starting her own agency to building a world-class brand to enjoying the ride along the way. But mostly, she wants to talk to you about your journey...

Ask yourself:

WHERE DO YOU WANT TO GO? Pick a destination. Not just for your career, but for your life.

Answer this:

HOW DO YOU PLAN TO GET THERE? Look at the road ahead. Then plot your course. But be prepared for some major twists, turns, and detours.

Most importantly:

ARE YOU ENJOYING THE JOURNEY? If not, maybe you need to throw away the map. Restart your engine. And get ready for the ride of your life.

Whether you're just stepping into leadership an accomplished leader seeking something more, or simply stalled along the way, Mitchell's refreshing approach to modern leadership will help you navigate the curves and pit stops on your own path to fulfillment. You don't need a motorcycle. You just need to get revved up for the road ahead.

Zusammenfassung
An established thought leader and CEO of the Dentsu Aegis Public Relations Network shares unique insights on life and leadership.

Inhalt

AcknowledgmentsIntroduction: The View from the Cargo Hold

** ** **Part 1: Jumping into Leadership ** Chapter 1: Explore the Roads

Chapter 2: Scrap the Map

Chapter 3: Take the Handlebars

Chapter 4: Slipstreaming

** ** **Part 2: Going Full Throttle ** Chapter 5: Master the Maneuvers

Chapter 6: Defining a Destiny

Chapter 7: Steer Left. Turn Right

Chapter 8: The Fork in the Road

Chapter 9: Moving Full Speed

Chapter 10: In the Friction Zone

Chapter 11: The Art of the Pivot

** ** **Part 3: Enjoying the Ride ** Chapter 12: Awakening

Chapter 13: Journey Toward Significance

Chapter 14: There Awaits

AppendixNotesIndex**

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