Zusatztext Charlton Heston Communicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well. Informationen zum Autor Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors' agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM, and vice president in charge of production for Cinerama. Mr. Frank died in 2004. Klappentext "GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!" Milo Frank, America's foremost business communications consultant, shows you how to: * Focus your objectives * Utilize the "hook" technique * Use the secrets of TV and advertising writers * Tell terrific anecdotes that make your point * Shine in meetings, question-and-answer sessions, and more! Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully! Zusammenfassung Learn how to get your listener's attention! keep her interest! and make your pointall in thirty seconds! Milo Frank! America's foremost business communications consultant! shows you how to focus your objectives! utilize the hook technique! use the secrets of TV and advertising writers! tell terrific anecdotes that make your point! shine in meetings and question-and-answer sessions! and more! These proven techniques give you the edge that successful people sharethe art of communicating quickly! precisely! and powerfully! Inhaltsverzeichnis CONTENTSWhat This Book Will Do for YouCHAPTER ONE Why 30 Seconds?CHAPTER TWO Your ObjectiveCHAPTER THREE Who's Listening?CHAPTER FOUR The Right ApproachCHAPTER FIVE The HookCHAPTER SIX Your SubjectCHAPTER SEVEN Ask for ItCHAPTER EIGHT Paint a PictureCHAPTER NINE The Spotlight Is on YouCHAPTER TEN One or a ThousandCHAPTER ELEVEN Any Time, Any PlaceCHAPTER TWELVE The Ultimate 30-Second Message...

Autorentext

Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors’ agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM, and vice president in charge of production for Cinerama. Mr. Frank died in 2004.

Klappentext

Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds!

Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more!

These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

Inhalt

CONTENTS

What This Book Will Do for You

CHAPTER ONE Why 30 Seconds?

CHAPTER TWO Your Objective

CHAPTER THREE Who's Listening?

CHAPTER FOUR The Right Approach

CHAPTER FIVE The Hook

CHAPTER SIX Your Subject

CHAPTER SEVEN Ask for It

CHAPTER EIGHT Paint a Picture

CHAPTER NINE The Spotlight Is on You

CHAPTER TEN One or a Thousand

CHAPTER ELEVEN Any Time, Any Place

CHAPTER TWELVE The Ultimate 30-Second Message