Ogilvy on Advertising in the Digital Age

Autorentext

Miles Young

Klappentext

With over 450 offices in 120 countries throughout the world, it looks at how advertising has developed over the last three decades. Also appeared in August Buyer's Notes

Zusammenfassung
An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.