In the context of the (digital) transformation of economy and society, the technology acceptance of the population is increasingly influenced by a perceived loss of control through new technologies. Loss of control is defined in this volume as a multi-causal, multi-modal and cyclical process of transition of control and conceptually brought together in a multi-dimensional heuristic model. The results of a first quantitative-empirical analysis for Baden-Württemberg based on this model confirm that loss of control is a central factor influencing technology acceptance, but is perceived differently by different socio-demographic groups.

Interdisciplinary perspective: quantitative-empirical social research New heuristic model for conceptualizing and analyzing loss of control Conclusions and recommendations for action for companies

Autorentext

Dr. Michael Ortiz is head of the research area Technology Transfer and Innovation at the Ferdinand Steinbeis Institute in Stuttgart.

Inhalt

Technology Acceptance in Germany and Baden-Württemberg: State of the Debate.- Loss of control and technology acceptance.- Empirical framework: The #techourfuture project initiative.- Evaluation of the results.