This seventh volume in the AIB series focuses on the European dimensions of international business, and presents the work of leading international business scholars delivered at the 26th Academy of International Business conference at the University of Stirling. Increasingly dominant views held about Globalization and universal modes of management are explored and challenged through three core themes: the European dimensions of human resource management, multinational subsidiary operations and emerging issues for the future of international business in Europe. Using new research data and fresh theoretical approaches, this volume turns the spotlight on the processes of internationalization and Europeanization of business as global and local imperatives continue to compete, and introduces the comparative management paradigm as an approach that avoids the pitfalls of universalism in business and management models.

Autorentext
GEORGE ANASTASSOPOULOS University of the Aegean, Chios MOHAMED BRANINE Senior Lecturer and MBA Director, University of Stirling ROSS BROWN Research Unit, Scottish Enterprise TREVOR BUCK Professor of Business Policy, Graduate School of Business, De Monfort University GEERT DUYSTERS Associate Professor, Faculty of Technology Management, Eindhoven University of Technology GRAHAM FALLON Senior Lecturer in Economics, University College, Northampton REBECCA GUIDICE Phd Candidate, Washington State University NEIL HOOD University of Strathclyde LOUISE HURDLEY Assistant Director, Ford Faculty, Business School, Loughborough University ALAN JONES Principal Lecturer in International Business, University College, Northampton XIAMING LIU Lecturer in Business Economics, Aston Business School JIM NEWTON Lecturer, Hong Kong School of Business MARINA PAPANASTASSIOU Athens University of Economics and Business, Greece ROBERT PEARCE Reader in International Business, The University of Reading PHILIP RAINES Senior Research Fellow, European Policies Research Centre, University of Strathclyde BERT SADOWSKI University of Technology Delft HELEN SAKHO Associate Lecturer, South Bank University MICHAEL SANDERSON Lecturer in Human Resource Management, Napier University ROGER STRANGE Senior Lecturer in Economics, King's College London JAMES TAGGART Professor of International Business Strategy, University of Glasgow ANA TERESA TAVARES Lecturer, University of Porto MONIR TAYEB School ofManagement, Heriot-Watt University EMANUELA TODEVA South Bank University ASH VASUDEVAN Manager of Strategic Alliances, CommerceNet YINGQI WEI Lecturer in International Business, Department of Economics, Lancaster University YUGUANG YANG Professor, Institute of the World Economy, Fudan University

Inhalt
Introduction: Is There a European Dimension to International Business? PART ONE: EUROPEAN DIMENSIONS OF HUMAN RESOURCE MANAGEMENT International Human Resource Management: Americanization, Europeanization or Japanization? Does Workforce Flexibility Affect Foreign Investment Decisions? Germany and the UK Compared The Role of Expatriate Managers in Global Economic Restructuring: Some Key Components and Constraints Two Nations Divided by a Common Culture; Three American Companies in Scotland Globalisation of Technology and the Movement of Scientific Personnel in Multinational Enterprises in Europe PART TWO: EUROPEAN DIMENSIONS OF MULTINATIONAL SUBSIDIARY OPERATIONS Subsidiary Strategy and Regional Economic Impact: A Conceptual Framework Differentiating MNC Strategy at Subsidiary Level European Integration and Structural Change in the Multinational; Evidence from Foreign Subsidiaries Operating in Portugal How Local Managers Influence Strategy in Multinational Corporations Inter Alliance Rivalry: Theory and an Application to the Global Telecommunications Industry Typology of Business Networks in Eastern Europe: Comparative Case Studies Exporting, Entry Modes and Transition: A Case Comparison Between Russia and China Obstacles to Inbound Foreign Direct Investment: The Case of Russia Control and Performance of EU-China Joint Ventures: The Perspective of Chinese Managers Here We Go Round the Mulberry Bush; EU-China Trade in Silk