Yes, to be successful, we need to make good investments, but then we need to be good investors, exhibiting the virtues of simplicity, broad diversification, and low investment costs, and focusing on the long term. This fine book is welcome help.

Autorentext
Meir Statman is the Glenn Klimek Professor of Finance at the Leavey School of Business, Santa Clara University. His research on behavioral finance has been supported by the National Science Foundation, CFA Institute, and Investment Management Consultants Association (IMCA) and has been published in the Journal of Finance, Financial Analysts Journal, Journal of Portfolio Management, and many other publications. A recipient of three Baker IMCA Journal Awards, the Moskowitz Prize for Best Paper on Socially Responsible Investing, and three Graham and Dodd Awards. Statman consults with many investment companies and presents his work to academics and professionals in the U.S. and abroad.

Klappentext

Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals.

Inhalt

• Contents

• Introduction: What is Behavioral Finance?

• Part 1: Behavioral People are Normal People

• Chapter 1: Normal people

• Chapter 2: Our wants for utilitarian, expressive, and emotional benefits

• Chapter 3: Cognitive shortcuts and errors

• Chapter 4: Emotional shortcuts and errors

• Chapter 5: Correcting cognitive and emotional errors

• Chapter 6: Experienced happiness, life-evaluation, and choices: Expected Utility Theory and Prospect Theory

• Chapter 7: Behavioral Finance Puzzles: The dividend puzzle, the disposition puzzle, and the puzzles of dollar-cost-averaging and time-diversification

• Part 2: Behavioral Finance in Portfolios, Life-Cycles, Asset Prices, and Market Efficiency

• Chapter 8: Behavioral portfolios

• Chapter 9: Behavioral life-cycles of saving and spending

• Chapter 10: Behavioral asset pricing

• Chapter 11: Behavioral market efficiency

• Chapter 12: Lessons of behavioral finance