This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up's survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as business coaches and IP attorneys who support creatives and inventors. All in all, this book offers a unique and timely strategic guidance in the field of design and innovation management.

Design and design rights have long been overlooked in the plethora of studies on the links between IPR and innovation. Matthias Hillner's thoughtful and eloquent journey provides a contemporary and meaningful analysis which will no doubt assist governments, economists, academics and designers' better understanding of design in the context of successful business strategies and IPR. Given design's significant contribution to global economies, I am confident it will offer much needed guidance.

Dids Macdonald OBE, founder CEO of Anticopying in Design (ACID)

"This is an immensely practical book for designers and entrepreneurs who want to understand the issues of IP, product innovation, and business development. With clear explanations, many vivid examples, and strategically useful tips, it will be a valuable resource for creative minds at all levels of experience. A serious book but written with a sensitive touch on how to protect new ideas."

Richard Buchanan , Professor of Design, Management, and Innovation, Weatherhead Schoolof Management, Case Western Reserve University

Analyses design intellectual property in relation to the way its value changes over time Merges theories of product life cycle with concepts related to design-driven innovation and dynamic capabilities Discusses a novel framework for the assessment of start-up business development attributes

Autorentext
Matthias Hillner holds three postgraduate degrees from the Royal College of Art, London, UK: a Master of Arts and an MPhil in 2001 and 2007, respectively, and a PhD in Design IP and Innovation Management in 2019. In 2015 he was commissioned by the UK IPO to investigate the infringement of design rights in the UK before he moved to Singapore to become Head of School, Design Communication at LASALLE College of the Arts. He is an avid conference speaker and currently serves as Director of Programmes at the Glasgow School of Art in Singapore. He is also the Founder of the Studio for Virtual Typography, a design consultancy which was funded through a start-up award obtained from the National Endowment of Science Technology and the Arts (NESTA).

Inhalt

Introduction.- On early stage start-ups.- Innovation management principles.- Mandy Habermanthe journey of a serial inventor.- Trunki versus Kiddee: a historic verdict.- Sebastian Conran Associates: appropriability regimes in the context of design entrepreneurship.- Towards a dynamic business development framework.- Strategic tips for the aspirational designer-entrepreneur.