It still holds true: information is not always the answer. Information is often part of the problem. While the main goal of information in the business place is to - able adequate decisions and actions, it can also lead to numerous negative effects: it can confuse, block creativity, or it can lead to hectic activism, stress and fatigue. Information can distract and divert attention, and it may even delay important - cisions the paralysis by analysis. Strategies to avoid these dysfunctional effects of information can be divided into sender-based strategies and receiver-based strategies. In my previous research, I have looked at receiver-based strategies that outline effective ways of dealing with information overload. This book, by c- trast, analyzes sender-based strategies that aim at making content actionable by increasing its information quality. By offering relevant and sound information in a convenient and reliable manner, managers and information providers ranging from analysts to CEOs can not only optimize communication, they can also improve their reputation, employee satisfaction and customer loyalty. In a time where - formation has become a commodity or even a nuisance, this is a valuable strategy. The main premise of this book is consequently that information quality has - ready become a (if not the) decisive factor of the information economy. Many companies, however, are not managing this factor systematically.

Addresses for the first time the management and improvement of unstructured data or content Includes supplementary material: sn.pub/extras

Autorentext
Martin J. Eppler ist ordentlicher Professor für Kommunikationsmanagement an der renommierten Universität St. Gallen und dort geschäftsführender Direktor des MCM Instituts. Er beschäftigt sich seit Jahren mit der Frage, wie man Management so lehren kann, dass nicht nur Manager es verstehen. Er ist Gastprofessor in Peking und Helsinki und berät Organisationen wie die UNO, Philips, Ernst & Young oder das Schweizer Militär.

Inhalt
Introducing the Notion of Information Quality.- Information Quality Problems and Current Approaches.- A Framework for Information Quality Management.- Information Quality Case Studies.- Conclusion and Outlook.