Innovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as overseeing factories or R&D.

Patent Management offers a practical guide for executives, innovators, and academics to harness patents as drivers of value in dynamic markets. Blending decades of global research with industry collaboration, the book covers:

• Winning IP Strategies : Use offensive and defensive tactics to compete globally.
• Future-proofing : Adapt patent strategy to AI, blockchain, and emerging tech.
• Successful practices : Learn from top firms and public-sector initiatives.

• Proven tools : Apply frameworks for start-ups, SMEs, and large corporations.
  Built on projects with leading organizations like the European Commission and WIPO, this book connects theory and practice to make IP a lasting competitive edge.

  About the reviews

  A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.

  Thomas Landolt , former Managing Director, IBM

  A really comprehensive, all-in book about patents strategy, value, management and commercialization. And not forgetting what they are for foster innovation .

  Dr. Joerg Thomaier , former Head of IP Bayer Group

  An excellent tool for those who aim for professional management of the intangible assets of companies and other organizations.

  Best Patent Book award winner , IPKat blog

  Provides valuable managerial insights into patent management from a practical perspective Analyses the most important current industry sectors and new technologies across the world Written by established authors with an outstanding experience in management and academia

  Autorentext

Martin A. Bader is a Swiss and European Patent Attorney, founder and managing director of a St. Gallen-based IP management advisory. He is a Full Professor at the University of Applied Sciences Ingolstadt (THI), Adjunct Professor at McGill University, and Lecturer at the University of St. Gallen (HSG). He was previously Vice President and Chief Intellectual Property Officer at Infineon Technologies AG.

Oliver Gassmann is Professor of Technology and Innovation Management at the University of St. Gallen (HSG) and Chairman of the Board of the Institute of Technology Management. He is a keynote speaker for Executive MBA programs, author/editor of 20 books, and over 800 papers. He serves on the board of the Swiss Federal Institute of Intellectual Property and several international companies.

Mark James Thompson is a senior researcher at Zurich University of Applied Sciences and CEO of Arêté Statistics AG. He was Assistant Director at IP Australia and Chief Economist at the Austrian Patent Office. His PhD focused on statistical and econometric patent valuation and innovation competition.

Inhalt

Chapter 1: Fundamentals of Intellectual Property Rights.- Chapter 2: IP Protection Strategies.- Evaluating and Valuing Patents and Inventions.- Chapter 3: Commercializing Patents and Innovations.- Chapter 4: Organizing Patent Management.- Chapter 5: Patenting by Industry Sector.- Chapter 6: Patent Management amidst AI & Novel Technologies.- Chapter 7: Patent Management for Open Innovation.- Chapter 8: Patent Management in VUCA Environments.- Chapter 9: Useful Information for Practitioners.