Zusatztext studded with the controversial genius! insight and originality for which McLuhan was famous Zusammenfassung The theme of McLuhan's book is the distinction between two quite different traditions of reasoning which have grown up in Western and Eastern countries! and how global communications have brought these two traditions into contact. Klappentext The Global Village extends the visionary work Marshall McLuhan first offered in his pioneering book Understanding Media to today's world-wide! integrated electronic network! proposing a detailed conceptual framework in terms by which the technological advances of the past decades may be understood.

studded with the controversial genius, insight and originality for which McLuhan was famous

Autorentext

Marshall McLuhan, who died in 1980, taught at St. Michael's College, the University of Toronto. His books The Gutenberg Galaxy and Understanding Media established his international reputation as a communications theorist and made him one of the most famous and controversial scholars of the 1960s and '70s.
Bruce R. Powers, a longtime friend and collaborator of McLuhan's, is Associate Professor of English and Communication Studies at Niagara University.

Klappentext

The Global Village extends the visionary work Marshall McLuhan first offered in his pioneering book Understanding Media to today's world-wide, integrated electronic network, proposing a detailed conceptual framework in terms by which the technological advances of the past decades may be understood.

Zusammenfassung
The theme of McLuhan's book is the distinction between two quite different traditions of reasoning which have grown up in Western and Eastern countries, and how global communications have brought these two traditions into contact.