Autorentext

Marko Novak is Professor of Law in the European Faculty of Law at New University and Management and Law College (MLC) Ljubljana, Slovenia.

Klappentext

Multi-modal argumentation with its logical, emotional, visceral and kisceral arguments is an important addition to logical argumentation, especially when real-life situations are considered. It does not discard logic but adds other modes of argumentation to complement it, to emphasize the realistic environments of communication.

Inhalt

Introduction; 1. Gilbert's Multi-Modal Argumentation, Jung's Psychological Typology, and the Extent of Multi-Modality to Law; 2. Multi-Modal Arguments in Judicial Decisions; 3. Visual as Multi-Modal Argumentation in Law; 4. Kisceral Argumentation in Law: Between Past and Present; 5. Emotional Argumentation, Law, and ADR; 6. The Legal Appraisal of Multi-Modal Arguments; 7. Multimodal Legal Argumentation in EU Trademark Disputes; Conclusion