This edited monograph collects theoretical, empirical and political contributions from different fields, focusing on the commercial launch of electric mobility, and intending to shed more light on the complexity of supply and demand. It is an ongoing discussion, both in the public as well as in academia, whether or not electric mobility is capable of gaining a considerable market share in the near future. The target audience primarily comprises researchers and practitioners in the field, but the book may also be beneficial for graduate students.

Provides valuable impulses for new research fields in electric mobility Contains theoretical approaches as well as hand-on knowledge for the business world Written by experts in the fields Includes supplementary material: sn.pub/extras

Autorentext
Dirk Fornahl studied economics and business administration at the University of Hannover (Germany), at the Dublin City University (Dublin, Ireland) and at the University of California (Berkeley, USA) with a focus on Economic Policy, Environmental Economics and Systems Management, and Labour Economics. Since 1999 Research Associate at the Max Planck Institute for Research into Economic Systems, Evolutionary Economics Group. From June 1999 until May 2001 working in the 'InnoRegio' programme of the Federal Ministry of Education and Science.

Inhalt

Introduction.- Strategic perspectives of electric mobility Steps towards the slope of enlightenment.- On the road to an electric mobility mass market - How can early adopters be characterized?.- How to increase the attractiveness of electric cars as fleet cars?.- Flexible Carsharing Potential for the Diffusion of Electric Mobility.- Public e-mobility funding and its influence on cooperation and innovation.- China's leapfrog to new electric vehicles.