Marketing Transformation: Marketing Practice in an Ever Changing World

Examines marketing transformation in the global economy
Explores the current state of the marketing field and where it is going
Features contributions from marketing researchers and practitioners from around the world
Presents the full proceedings of the 20 th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Examines marketing transformation in the global economy Explores the current state of the marketing field and where it is going Features contributions from marketing researchers and practitioners from around the world Presents the full proceedings of the 20th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Inhalt
Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract.- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales.- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract.- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract.- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract.- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract.- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers' Attitudes Toward Goods From Economically Hostile Countries?.- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food's Purchase Intentions and Perceived Taste: An Abstract.- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart's Theory of Word Choice and Verbal Tone: An Abstract.- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability.- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract.- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract.- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract.- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract.- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract.- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract.- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector.- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation.- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract.- Chapter 20: An Abstract: Rethinking Sponsorship Recognition.- Chapter 21: African Immigrant Consumers' Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract.- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract.- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract.- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract.- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract.- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making.- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract.- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract.- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract.- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract.- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract.- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract.- Chapter 33: The Effect of E-WOM Receivers' Envy on Their Behavior through Social Networking Site: An Abstract.- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract.- Chapter 35: Analysis of Impulsiveness inM-Commerce - A Study of 'On-The-Go Shoppers' Behavior: An Abstract.- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract.- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract.- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract.- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives.- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract.- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract.- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk.- Chapter 43: Muslim Consumers' Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process.- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract.- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract.- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract.- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract.- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract.- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract.- Chapter 50: Non-Profit Brand Fragility Perspectives on Challenges: An Abstract.- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract.- Chapter 52: Coopetition Among Nonprofit Organizations Strategic and Synergistic Implications of Competition and Cooperation: An Abstract.- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract.- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract.- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract.- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises.- Chapter 57: Driving a Firm's Agility and Success of Product Innovation through Organizational Behavior: An Abstract.- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business.- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca. An Abstract.- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers inMarketing: An Abstract.- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract.- Chapter 62: The Transformation of Global Brands: An abstract.- Chapter 63: An Exploration of Brand Experience Development and Management.- Chapter 6…