Develop the essential skills and knowledge you need to complete your research project effectively.

Doing Research in Business and Management is a concise and accessible guide designed to support you through your research project or dissertation. Eight easy-to-follow chapters cover key areas including choosing your research topic, critical literature review, research design and collecting and using data.

Autorentext

Mark N.K. Saunders, BA, MSc, PGCE, PhD, Chartered FCIPD, is Professor of Business Research Methods at the Birmingham Business School, University of Birmingham, UK. He is a Fellow of the Academy of Social Sciences, the British Academy of Management and the First International Network on Trust. He currently holds visiting professorships at the Gordon Institute of Business Science (University of Pretoria, South Africa), Mälardalen University (Sweden) and the University of Worcester (UK).

Philip Lewis, BA, PhD, MSc, Chartered MCIPD, PGDipM, Cert Ed, began his career in HR as a training adviser with the Distributive Industry Training Board. He then taught HRM and research methods at three UK universities. He studied part-time for degrees with the Open University and the University of Bath, from which he gained an MSc in industrial relations and a PhD for his research on performance pay in retail financial services.

Inhalt

1. 1 Choosing the research topic
2. 2 Reviewing the literature critically
3. 3 Managing the research process
4. 4 Choosing the research design
5. 5 Doing secondary research
6. 6 Collecting primary data
7. 7 Analysing data
8. 8 Writing and presenting your research
   Appendix 1: How to reference

Appendix 2: Guidelines for non-discriminatory language