This book provides a step-by-step approach to all of the essential elements of strategy. It outlines a 21-step approach, with a 30+ slide strategy presentation for readers to apply themselves. By following the examples in the book, the reader will be able to construct a world-class strategy and to present it in an effective manner. The approach integrates diagnosis, design, and implementation into one seamless flow from insight to action.

'Written by an authoritative practitioner and well presented which makes it relevant to the broad range of those concerned with strategy.' - Long Range Planning

'In a clear yet detailed manner, Mark Daniell manages to synthesize complicated concepts into an absorbing, easy-to-read guide...accentuated by vivid illustrations of practical examples. Mark Daniell lives up to his reputation as one of the world's leading strategic advisors...and the business professional who reads this book can draw on his rich vein of experience to gain fresh insights into the world of strategy.' - Singapore Business Review

Autorentext
MARK DANIELL is Chairman of The Cuscaden Group Pte.Ltd. He was previously President of publicly listed k1 Ventures and a Managing Director of Bain & Company in Asia. He has worked successfully in more than 40 countries in Europe, Asia, North America and other regions. He was educated at The Phillips Exeter Academy, Amherst College, the Sorbonne, Oxford University and Harvard Law School. He is a regular speaker at high profile events such as the World Economic Forum at Davos and is a regular expert guest on CNN, CNBC and the BBC.

Inhalt
Statement of Purpose BOOK I: RECOVERING THE LOST ART OF STRATEGY The Evolution of Business Strategy Principles of the New Paradigm Setting Priorities, Rethinking Risk Mastering the Growth Challenge Integrating Strategy and Responsibility An Alternative Model of Organization A New Model of Leadership BOOK II: DEVELOPING YOUR OWN WORLD CLASS STRATEGY Shared Elements of Winning Strategies The Process of Strategy Content Phase I: Diagnosis Content Phase II: Design Content Phase III: Implementation The Executive Summary Getting Started on Your Own Strategy