The first book on the market giving step-by-step guidance to students on how to do qualitative content analysis.

Informationen zum Autor Margrit Schreier has been a professor of empirical research methods at Jacobs University, Bremen, Germany, since 2003 (BA/MA English Literature, Oxford; Diploma Psychology and PhD Psychology, Heidelberg University; Habilitation Psychology, University of Cologne). Her research interests include qualitative research methods and methodology, mixed methods, media psychology, empirical study of literature, and health research. She has been a principal investigator in several DFG-funded research projects on these topics, and she has authored and coauthored more than 90 book chapters and articles. She is coeditor of the issue Qualitative and quantitative research: Conjunctions and divergences of Forum: Qualitative Social Research (2001; with Nigel Fielding), coauthor of Forschungsmethoden in Psychologie und Sozialwissenschaften für Bachelor ([Research methods for psychology and the social sciences] with Walter Hussy and Gerald Echterhoff), and author of Qualitative Content Analysis in Practice (2012; SAGE). Klappentext The first book on the market giving step-by-step guidance to students on how to do qualitative content analysis. Zusammenfassung The first book on the market giving step-by-step guidance to students on how to do qualitative content analysis. Inhaltsverzeichnis Introduction: What Is Qualitative Content Analysis? What Is Qualitative about Qualitative Content Analysis? Will Qualitative Content Analysis Work for Me? Decision Aids The Coding Frame Building a Coding Frame Strategies for Building a Data-Driven Coding Frame Segmentation and Units of Coding Trying It Out: The Pilot Phase What to Keep in Mind: Evaluating Your Coding Frame The Main Analysis Phase How to Present Your Results Using Software in Doing Qualitative Content Analysis

Autorentext
Margrit Schreier has been a professor of empirical research methods at Jacobs University, Bremen, Germany, since 2003 (BA/MA English Literature, Oxford; Diploma Psychology and PhD Psychology, Heidelberg University; Habilitation Psychology, University of Cologne). Her research interests include qualitative research methods and methodology, mixed methods, media psychology, empirical study of literature, and health research. She has been a principal investigator in several DFG-funded research projects on these topics, and she has authored and coauthored more than 90 book chapters and articles. She is coeditor of the issue Qualitative and quantitative research: Conjunctions and divergences of Forum: Qualitative Social Research (2001; with Nigel Fielding), coauthor of Forschungsmethoden in Psychologie und Sozialwissenschaften für Bachelor ([Research methods for psychology and the social sciences] with Walter Hussy and Gerald Echterhoff), and author of Qualitative Content Analysis in Practice (2012; SAGE).

Inhalt

Introduction: What Is Qualitative Content Analysis?
What Is Qualitative about Qualitative Content Analysis?
Will Qualitative Content Analysis Work for Me? Decision Aids
The Coding Frame
Building a Coding Frame
Strategies for Building a Data-Driven Coding Frame
Segmentation and Units of Coding
Trying It Out: The Pilot Phase
What to Keep in Mind: Evaluating Your Coding Frame
The Main Analysis Phase
How to Present Your Results
Using Software in Doing Qualitative Content Analysis