The Digital Transformation Canvas offers a structured and practical approach to digital transformation that not only explains what it is, but also helps the readers identify new market potential and strategic projects. Digital transformation makes sense through the practical and comprehensive content, with checklists and workshop templates.

A practical step-by-step guide to building your digital transformation master plan The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.

Key features include:

• multiple checklists and templates you can use in your organisation
• short case studies in each chapter to help you further engage with the subject and understand the objectives
• over 80 illustrations to support your understanding of how to apply content into practice
  The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

Autorentext

Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.

Further information about the author: https://marcpeter.com/

Inhalt

1. Why you need this book

2. Why you need a digital transformation plan

3. What to consider for your digital transformation strategy

4. The seven action fields of digital transformation

   • a. Field 1: Customer centricity
   • b.Field 2: New technologies
   • c. Field 3: Data and the cloud
   • d. Field 4: New strategies and business models
   • e. Field 5: Process management
   • f. Field 6: Digital leadership and culture
   • g. Field 7: Digital marketing

5. Digital transformation step by step

6. How to avoid blockers and succeed

7. Appendix: Download links digital transformation toolkit