A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field. In its 6th edition, Planning and Managing Public Relations Campaigns, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organizations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation and thorough evaluation and review. Keeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG and corporate responsibility and decision-making will also be explored in depth. This book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, Planning and Managing Public Relations Campaigns serves as an essential guide for both students and professionals alike in the dynamic world of PR.

Online resources: updated and more extensive slide decks for lecturers and access to a bank of real-world examples illustrating successful campaigns (via the partnership with CIPR).

Autorentext
Mandy Pearse, FCIPR, Chart PR, Chart Marketer is an award-winning PR consultant, speaker, researcher and trainer. She works in her own practice and as a Local Government Association Associate running reviews of communications. Mandy undertakes annual research into best practice in public sector communications. She provides a wide range of training courses of the CIPR, RTPI and many other clients. Mandy is a former President of the CIPR and currently a Board member of the Global Alliance for PR and Communications.

Inhalt

• • Chapter - 01: Planning in a dynamic environment;
  • Chapter - 02: Planning and context;
  • Chapter - 03: Starting the planning process;
  • Chapter - 04: Research and analysis;
  • Chapter - 05: Communication theory and setting aims and objectives;
  • Chapter - 06: Knowing the stakeholders and content;
  • Chapter - 07: Strategy & tactics;
  • Chapter - 08: Timescales and resources;
  • Chapter - 09: Knowing what has been achieved: Evaluation and review;