Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. This book, provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing One of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field Includes supplementary material: sn.pub/extras

Inhalt
New Products and Existing Product Portfolio Management.- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty.- Demand Modeling in Product Line Trimming: Substitutability and Variability.- Supply Chain Coordination.- Coordinated Pricing and Production/Procurement Decisions: A Review.- Contractual Relationships and Coordination in Distribution Channels.- Quantity Discounts for Supply Chain Coordination.- Interfaces in the Internet Space.- Pricing Internet Service.- Usage Volume and Value Segmentation in Business Information Services.- Collaboration in E-Business: Technology and Strategy.- Field Studies and Real-World Evidence.- Levers for Improving NPD Time and Financial Performance.- Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design.- The Marketing/Manufacturing Interface: Strategic Issues.