Making Radio and Podcasts

Autorentext

Steve Ahern, OAM, has been in radio for over four decades, working in all sectors of the Australian radio and podcast industries and internationally. He was previously Manager of ABC Radio in Sydney, Director of the ABU Media Academy in Malaysia, Director of Radio at the Australian Film Television and Radio School and is the proprietor of the audio industry trade publications Radioinfo, Podcastinfo, Audioinfo, Radio Today and Podcasting Today.

Klappentext

Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful audio content in the digital era. It examines the key job roles in radio, podcasting and audio production: announcing, presenting, research, copywriting, producing, audio engineering, podcast publishing, sales, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints.

With contributions from industry experts, the fully updated fifth edition is global in focus and reflects the impact of podcasts, streaming, smart speakers and digital audio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to expand into podcasting and accommodate rapidly changing audience expectations.

This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.

Inhalt

1. History and Development of Radio and Audio 2. The Future of Radio Internationally 3. Making Podcasts 4. Podcast Case Studies 5. The Studio 6. AI Tools for Radio, Podcasts and Audio production 7. Radio Announcing 8. Presentation Skills 9. Broadcast Laws and Regulations 10. Interviewing Skills 11. Researching and Producing 12. Talkback 13. Copywriting 14. Audio Production 15. News 16. Research and Promotions 17. Radio Sales 18. Features and Comedy 19. Programming and Content Directing 20. The Transmission Chain 21. Issues for the Future: Smart Speakers, Voice Control, Prominence and Trust