Leverage Sprint Goals to Supercharge Teamwork and Build Winning Products

There are many books on Scrum and how to do Scrum the right way. This isn't one of those books. Driving Value with Sprint Goals will teach you how to deliver exceptional value.

To build great products, all teams and participants must align behind clear goals that deliver real value (outcomes)--not just more features (output). Sprint Goals are your most powerful tool for achieving this alignment, but many teams avoid, misuse, or struggle with them. Maarten Dalmijn guides you through defining, creating, and executing on Sprint Goals that deliver outstanding value to customers and the business.

This concise guide is packed with strategies and concepts for building high-performing teams that accelerate the delivery of value. As you reconsider critical Scrum and product management processes through the lens of the Sprint Goal, you can transform your entire organization from being low-value "feature factories" to delivering high-value outcomes.

• Understand how making plans doesn't start with planning but with intent
• Use humble planning together with intent to deal with surprises as you discover and learn what's necessary while you do the work
• Establish a laser-like focus on driving the outputs that lead to the most valuable outcomes
• Learn how to use Sprint Goals throughout the Sprint, at Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective, and for the ongoing work of building high-performing teams
• Learn what happens when Sprint Goals are absent or misapplied, and how to avoid those pitfalls
  Driving Value with Sprint Goals will reshape the way you think about delivering value by offering a fresh and cohesive perspective invaluable to every Product Owner, Product Manager, Scrum Master, Agile Coach, and tech executive.

*"Maarten masterfully bridges the gap between Scrum and product management. If you want to create products that truly make a difference, you need to read this book."*
-- Pawel Huryn , Author, Product Coach

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Autorentext

Maarten Dalmijn is a consultant, speaker and trainer at Dalmijn Consulting. Maarten helps teams to beat the feature factory all over the world. Millions of practitioners have read his best-practice articles on Agile, Scrum, and Product Management. He specializes in helping companies to build empowered teams that can discover better ways of delivering value. Maarten is a frequent speaker at Fortune 500 companies, government organizations and international industry conferences. He has worked with many award-winning start-ups and scale-ups. Maarten is an ambassador and editor at Serious Scrum, the largest Scrum publication on Medium.

Klappentext

Leverage Sprint Goals to Supercharge Teamwork and Build Winning Products There are many books on Scrum and how to do Scrum the right way. This isn't one of those books. Driving Value with Sprint Goals will teach you how to deliver exceptional value. To build great products, all teams and participants must align behind clear goals that deliver re...

Inhalt

Foreword by Jurgen Appelo xvii
Foreword by Janna Bastow xix
Introduction xxi
Acknowledgments xxv
About the Author xxvii

Part I: Why Goals Matter 1

Chapter 1: Imperfect Plans, Flawed Execution, and Unpredictable Results 3
Dealing with the "Fog of Beforehand" One Step at a Time 4
Facing the Unknown in Software Development 6
How the Agile Manifesto Covers Common Anti-Patterns for Dealing with Friction 15
Key Takeaways 16

Chapter 2: More Friction, More Surprises 19
The Cynefin Model: Being Aware of Your Situation 20
Key Takeaways 32

Chapter 3: Countering Friction by Leading with Intent 33
The Tragedy of Following the Plan and the Resulting Transformation of the Prussian and German Army 34
Auftragstaktik: Obeying Intent Rather Than Blindly Following Orders 35
Closing the Three Gaps by Leading with Intent 36
Turn the Ship Around: Intent-Based Leadership on a Submarine 38
Key Takeaways 41

Chapter 4: Tales of Opposing Goals 43
Why Do Common Goals Matter? 43
Working Together with Opposing Goals 44
Surviving in Roadmap Hell 46
How Do Common Goals Enable Teamwork? 48
Key Takeaways 49
Part I Overall Takeaways 49

Part II: Sprint Goals Are the Beating Heart of Scrum 51

Chapter 5: A Featherlight Introduction to Scrum 53
Scrum: Sprinting One Step at a Time53
The Sprint Contains All Scrum Events 55
Scrum Deals with Friction Through Feedback Loops 61
Key Takeaways 64

Chapter 6: The Fundamental Role of Sprint Goals in Scrum 67
The Essence of Scrum: Sprint with a Goal 67
What Are the Scrum Artifacts Together with Their Commitments? 71
How Do Product Goals Fit In? 72
How Does Scrum Help with Countering Friction and Dealing with Surprises? 74
Key Takeaways 76

Chapter 7: What Happens When You Don't Use Sprint Goals? 77
Sprint Loses Its Purpose and the Sprint Backlog Becomes the Goal 77
Following the Plan Becomes More Important Than Meeting the Objective 78
Everything in the Sprint Becomes Equally Important 79
Working Without Sprint Goals Leads to Technical Debt 79
No Control Over What Gets Finished 80
Key Takeaways 81

Chapter 8: Two Very Different Versions of Scrum 83
Why Do Many People Believe Scrum Isn't Agile? 84
Anaconda-Style Scrum and Hummingbird-Style Scrum in Practice 86
Key Takeaways 92
Part II Overall Takeaways 92

Part III: Driving Value with Sprint Goals 95

Chapter 9: Creating Sprint Goals 97
What Is a Sprint Goal? 97
Crafting Sprint Goals with the FOCUS Mnemonic 98
Key Takeaways 102

Chapter 10: Sprint Goals in Practice at the Scrum Events 103
Why Should You Start Discussing the Sprint Goal at the Sprint Review? 103
Crafting a Sprint Goal During Sprint Planning 106
Why You Shouldn't Plan Your Sprint at Full Capacity 107
Creating a Sprint Goal Without a Refined Product Backlog 111
The Sprint Goal at the Daily Scrum 112
The Sprint Goal at the Sprint Review113
The Sprint Goal at the Sprint Retrospective 114
Key Takeaways 115

Chapter 11: More Features, More Value? 117
How Does Our Product Deliver Value? 117
Selling Rocks as Pets 119
The Cookie Store That Was Guaranteed to Fail 119
Value Is Multifaceted and a Matter of Perspective 120
Value Is a Tricky Subject 121
Building a Product Starts with Listening 122
The Three Types of Uncertainty 123
The Cobra Effect: When Exterminating Cobras Causes a Cobra Population Boom 124
Having Outputs Drive the Right Outcomes 125
Meeting Aggressive Timelines Is Often the Biggest Enemy of Delivering Value 126
Focusing on Meeting Specifications Limits You to Beforehand Knowledge 127
Why You Should Stop Obsessing Over Your Velocity 128
All Features Are Innocent of Delivering Value Until Proven Guilty 128
Output Focus: People Don't Want a Quarter-Inch Drill 129
Key Takeaways 130

Chapter 12: Driving Outcomes with Outputs 131
Having Only Features on Your Product Backlog Is Not Good Enough 131
A Single Metric to Rule Them All? 132
Why Should Your Product Backlog Be Short? 136
Don't Waste Too Much Time on "A Priori" Prioritization 137
Key Takeaways 139

Chapter 13: Product Vision: A Purposeful Direction for Your Product 141
Dispelling the Mystery of a Product Vision 141
The Lab Mouse Meant for Bigger Things 143
The Swiss Aerodynamics Engineer Who Married an Italian Woman 144
Key Takeaways 146

Chapter 14: Product Strategy 147
Strategy Means Striki…