Informationen zum Autor The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management. Klappentext THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENTState-of-the-art overview of all aspects of new product development from start to finishThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today's world and delivering valuable information on the fundamentals as well as emerging practices.This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more.In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product developmentThe 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries.The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management. Zusammenfassung THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENTState-of-the-art overview of all aspects of new product development from start to finishThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today's world and delivering valuable information on the fundamentals as well as emerging practices.This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transforma...

Klappentext

THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today's world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

Inhalt

Introduction ix

Section One: Getting Started with New Product Development and Innovation 1

1 New Products: What Separates the Winners from the Losers and What Drives Success 3
Robert G. Cooper

2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 45
Paul Mugge and Stephen K. Markham

3 Sustainable Innovations and Sustainable Product Innovations: Definitions, Potential Avenues, and Outlook 59
Rajan Varadarajan

4 Organizational Design for Innovation: Leveraging the Creative Problemsolving Process to Build Internal Innovation Effectiveness 81
Wayne Fisher

5 Repurposing: A Collaborative Innovation Strategy for the Digital Age 103
Bastian Rake and Marvin Hanisch

6 Innovation Governance 121
Rod B. McNaughton

Section Two: New Product Development Process 137

7 Toward Effective Portfolio Management 139
Hans van der Bij and Eelko K.R.E. Huizingh

8 The Politics of Process: The Portfolio Management Framework 155
Stephen K Markham

9 Integrating IP Actions into NPD Processes: Best Practices for Protecting (and Promoting) New Product Innovation 181
Joshua L. Cohen, Esq.

10 Managing the Front End of Innovation (FEI): Going Beyond Process 203
Jelena Spanjol and Lisa Welzenbach

11 Opportunistic New Product Development 227
Floor Blindenbach-Driessen and Jan van den Ende

12 Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights…