This generously illustrated book offers a groundbreaking exploration of the visual propaganda of the Italian far right, tracing its evolution from the early postwar years to the rise of Giorgia Meloni. By examining a diverse array of materials that range from election posters to graffiti and digital media, this volume uncovers the unique imagery of the far-right's campaigns over decades. Through a visual studies approach, the book reveals the underlying ideas, values and myths embedded in these artifacts, providing a comprehensive analysis of their overt and covert messages.

Offers valuable insights into the continuity and transformation of fascist iconography within modern Italian politics Provides an understanding of the visual rhetoric that continues to shape the Italian far right's identity and influence Examines neo-fascist propaganda to offer a comparative analysis with far-right movements in other countries

Autorentext

Luciano Cheles, PhD, is a member of the Laboratoire Universitaire Histoire Cultures Italie Europe of the University of Grenoble Alpes, Italy. His recently published books include The Political Portrait: Leadership, Image and Power (co-edited with Alessandro Giacone, 2020), and Iconografia della destra: La propaganda figurativa da Almirante a Meloni (2023).

Peter Burke is a renowned historian, retired Emeritus Professor of Cultural History, and a Life Fellow of Emmanuel College of the University of Cambridge, UK.

Klappentext

This book is a translation of Luciano Cheles's work Iconografia della destra: La propaganda figurativa da Almirante a Meloni , published in English for the first time. It offers a groundbreaking exploration of the visual propaganda of the Italian far right, tracing its evolution from the post-fascist era to the rise of Giorgia Meloni. By examining a diverse array of materialsposters, membership cards, graffiti, and digital mediathis volume uncovers the unique imagery and style that have characterized the far right's campaigns over decades. Through a visual studies approach, the book reveals the underlying ideals, values, and myths embedded in these artifacts, providing a comprehensive analysis of their overt and covert messages.

Luciano Cheles, PhD, is a member of the Laboratoire Universitaire Histoire Cultures Italie Europe of the University of Grenoble Alpes, Italy. His recently published books include The Political Portrait: Leadership, Image and Power (co-edited with Alessandro Giacone, 2020), and Iconografia della destra: La propaganda figurativa da Almirante a Meloni (2023).

Peter Burke is a renowned historian, retired Emeritus Professor of Cultural History, and a Life Fellow of Emmanuel College of the University of Cambridge, UK.

This is a remarkable study, intellectually rigorous and extremely timely, with an impressive array of primary sources, both visual and textual. Stitched through visual communications including photographs, pamphlets, posters, building design, clothing, membership cards, logos, gestures and slogans, this book teases out the continuity of fascist iconography and rhetoric in the postwar period, revealing the strategy through which far-right parties and grassroots groups have simultaneously repudiated their fascist roots in public, while continuing to celebrate them by stealth in the eyes of their nostalgic supporters. The semiotic analysis throughout is deft and exposes the gradual normalization of far-right imagery, helping us to understand how we got to where we are today

• Dr Amy King, Department of History, University of Bristol, UK

Zusammenfassung

This book is a translation of Luciano Cheles's monograph Iconografia della destra: La propaganda figurativa da Almirante a Meloni , published in English for the first time. It offers a groundbreaking exploration of the visual propaganda of the Italian far right, tracing its evolution from the post-fascist era to the rise of Giorgia Meloni. By examining a diverse array of materialsposters, membership cards, graffiti, and digital mediathis volume uncovers the unique imagery and style that have characterized the far right's campaigns over decades. Through a visual studies approach, the book reveals the underlying ideals, values, and myths embedded in these artifacts, providing a comprehensive analysis of their overt and covert messages.

Inhalt

Introduction.- Chapter 1 The Movimento Sociale Italiano.- Chapter 2 Alleanza Nazionale: Gianfranco Fini's post-fascist graphics.- Chapter 3 Fratelli d'Italia: post-fascism with a woman's face.- Chapter 4 Renewal in continuity. Conclusion.- Bibliography.- Index.