The topic of immigration in the European context is still relevant even after years of international efforts to address and stabilize its socio-economic impact. The publication presents a transdisciplinary view of the issue of migration in the Central-European context, i.e. in an area that has served as a buffer zone of migratory pressures.

The issue of increasing migration is still relevant even after years of international efforts to address and stabilize the socio-economic increase in migration in the European context. The media are still the main source of information on distant topics, including the migration crisis, and are a mediator of people's access to social reality. Media discourses about migrants are essential for the public to form implicit attitudes towards them and can thus negatively influence the process of integration of refugees in the EU and contribute to strengthening prejudices among citizens. The publication presents a transdisciplinary view of the issue in the Trans-European context, i.e. in an area that has historically served as a buffer zone of migratory pressures.

Autorentext

Lucia Spálová Associate Professor at the Constantine the Philosopher University in Nitra, Slovakia. Her research centers on media studies, the social responsibility of media, and the effectiveness of persuasion techniques in digital communication. Peter Mikulá Associate Professor at the Constantine the Philosopher University in Nitra, Slovakia. His research concerns intersections between marketing and media communication, on celebrity culture, and the creation and analysis of new genres in audiovisual media.

Inhalt

Crisis and its (re)presentation - Analysis of narration about the so called migration crisis - Historical sources of hate speech - From Anti-germanism to the Advent of Anti-islamism - Nationalism and xenophobia in the political communication of far right - Thematization of migration in the elections - Semantic maps and social perception - Inclusive strategies on migration