The Hands-On Guide for Science Communicators

This guide offers practical advice on all aspects of science communication: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more.

Many people know something about communication it is after all an innate human ability but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.

The practical nature of this Guide gives the necessary "shortcuts" to produce outreach products of high quality

Concepts are explained with simple terms and illustrative examples

Check lists and short "to-the-point" overviews enable rapid progress and quick results

No similar "hands-on" book exists on the market

The Guide is written by a competent person with a highly respected track record in the field

Inhalt
Setting the scene.- Science Communication.- The Communication Process.- The Communication Office.- The production.- Overview Of The Production Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.- Production Of Printed Products.- Visual Communication.- Technical Set-Up.- Distribution.- Evaluation and Archiving.- Selected topics.- Making Websites.- Video Production.- Crisis Communication.- Guidelines for Scientists and Communicators.- How to Host a Press Conference.- Overcoming National Barriers.- Going Commercial.- Credibility in Science Communication.- The Hubble Space Telescope A Public Outreach Case Study.- Community Initiatives.- Finishing off.- Summary.