The second edition of Disney Stories: Getting to Digital will be of interest to lovers of Disney history and also to lovers of Hollywood history in general. The first edition was planned as a short history of the companies evolution from analog storytelling to a digital online presence that closed the chapter on early Disney films with the release of the groundbreaking Snow White . The purpose of the new edition is to bring to readers a more complete view of the analog-digital story by including three new chapters on film that cover key developments from the live-animation hybrids of the 1940s to CAPS and CGI in the 1990s and VR in the 2010s. It also includes in the discussion of cross-media storytelling the acquisition of the exceptional story property, Star Wars , and discusses how Disney has brought the epic into the Disney Master Narrative by creating Galaxy's Edge in its US theme parks.

Krystina Madej's engaging portrayal of the long history of Disney's love affair with storytelling and technology brings to life the larger focus of innovation in creating characters and stories that captivate an audience, and together with Newton Lee's detailed experience of Disney during the crucial 1995-2005 era when digital innovation in online and games was at its height in the company, makes for a fast-paced captivating read.

Disney Stories first edition explored the history of Disney, both analog and digital. It described in detail how Walt Disney used inventive and often ground-breaking approaches in the use of sound, color, depth, and the psychology of characters to move the animation genre from short visual gags to feature-length films with meaningful stories that engaged audience's hearts as well as tickled their funny bones. It showed Walt's comprehensive approach to engaging the public across all media as he built the Disney Master Narrative by using products, books, comics, public engagements, fan groups such asthe Mickey Mouse club, TV, and, of course, Disneyland, his theme park. Finally it showed how, after his passing, the company continued to embrace Walt's enthusiasm for using new technology to engage audiences through their commitment to innovation in digital worlds. It describes in detail the innovative storybook CD-ROMs, their extensive online presence, the software they used and created for MMORGs such as Toontown, and the use of production methods such as agile methodology. This new edition provides insight on major developments in Disney films that moved them into the digital world.

Provides details of how Disney's synergistic development of story and technology evolved from the real world pleasures of analog experiences in the 1920s, to virtual online environments in the 1990s, and finally to real world digital interactivity in its theme worlds in 2010s Shows how technological innovations were used to make character and story more engaging for audiences in Disney films and across different media from 1920s to 2010s Provides (forgotten) details of how the Master Narrative was developed and now encompasses all Disney products Provides insider details on the development of Disney gaming and online environments such as The Lion King Animated Story Book, Disney Blast, and Toontown from 1995-2005 Provides Disney's creation, production, and quality assurance process for digital games from 1995-2005

Autorentext
Krystina Madej is Visiting Professor at the School of Literature, Media, and Communication at Georgia Tech in Atlanta and at the Center for Digital Media in Vancouver, Canada. She is co-author of Disney Stories: Getting to Digital with Newton Lee (Springer 2012).

Klappentext

The second edition of Disney Stories: Getting to Digital will be of interest to lovers of Disney history and also to lovers of Hollywood history in general. The first edition was planned as a short history of the companies evolution from analog storytelling to a digital online presence that closed the chapter on early Disney films with the release of the groundbreaking Snow White. The purpose of the new edition is to bring to readers a more complete view of the analog-digital story by including three new chapters on film that cover key developments from the live-animation hybrids of the 1940s to CAPS and CGI in the 1990s and VR in the 2010s. It also includes in the discussion of cross-media storytelling the acquisition of the exceptional story property, Star Wars, and discusses how Disney has brought the epic into the Disney Master Narrative by creating Galaxy's Edge in its US theme parks. Krystina Madej's engaging portrayal of the long history of Disney's love affair with storytelling and technology brings to life the larger focus of innovation in creating characters and stories that captivate an audience, and together with Newton Lee's detailed experience of Disney during the crucial 1995-2005 era when digital innovation in online and games was at its height in the company, makes for a fast-paced captivating read. Disney Stories first edition explored the history of Disney, both analog and digital. It described in detail how Walt Disney used inventive and often ground-breaking approaches in the use of sound, color, depth, and the psychology of characters to move the animation genre from short visual gags to feature-length films with meaningful stories that engaged audience's hearts as well as tickled their funny bones. It showed Walt's comprehensive approach to engaging the public across all media as he built the Disney Master Narrative by using products, books, comics, public engagements, fan groups such asthe Mickey Mouse club, TV, and, of course, Disneyland, his theme park. Finally it showed how, after his passing, the company continued to embrace Walt's enthusiasm for using new technology to engage audiences through their commitment to innovation in digital worlds. It describes in detail the innovative storybook CD-ROMs, their extensive online presence, the software they used and created for MMORGs such as Toontown, and the use of production methods such as agile methodology. This new edition provides insight on major developments in Disney films that moved them into the digital world.

Inhalt

Introduction.- Part I From Gags to Stories in a CGI World.- 1. Early Animation: Gags and Situations.- 2. From Gags to Characters.- 3. Synchronizing Sound and Character.- 4. Drawing and Color: The Language of Realism.- 5. Capturing Life in Animated Film.- 6. Learning to Navigate Features.- 7. Live-action and Animation Hybrids.- 8. CAPS, CGI and the Movies.- Part II From Watching to Experiencing Across Media.- 9. Creating the Disney Master Narrative.- 10. 10 Engaging Audiences Across Media.- Part III From Interacting to Creating and Sharing.- 11. Animated Storybooks and Activity Centers.- 12. Going Online: A Personal Theme Park.- 13. Development Cycle: Games.- 14. Development Cycle: Quality and Feedback.- 15. MMORPGs: Player-to-Player Interaction.- 16. Online Worlds and Cross-Media Engagement.- Addendum Newton Lee: Ten Years at Disney.- Bibliography.- Index.