This textbook offers a clear and accessible introduction to the core principles of microeconomics. Designed for students new to the subject, it covers all the essential topics found in a standard microeconomics courseincluding consumer theory, producer theory, market structures, imperfect competition, and game theory.

What sets this book apart is its innovative use of illustrations and storytelling. These elements complement the formal analysis, bringing abstract concepts to life and making the material more engaging and easier to understand. The text combines straightforward language, mathematical tools, and visual aids to support a deeper and more intuitive grasp of economic theory.

A companion Workbook , featuring a wide range of exercises and fully worked solutions, is available for separate purchase.

Presents core microeconomic concepts through a fresh, intuitive approach that simplifies complexity Covers essential topics such as consumer and producer theory, market structures, imperfect competition, and game theory Brings microeconomics to life with vivid illustrations, relatable narratives, and a touch of humor

Autorentext

Kjetil Bjorvatn is a Professor of Economics at the NHH Norwegian School of Economics. His research focuses primarily on development economics and behavioral economics, fields in which he has published extensively. A dedicated and award-winning educator, he has taught introductory microeconomics at the bachelor level for over a decade, earning recognition for his engaging and effective teaching style.

Inhalt

Money, Prices and Preferences.- More on Choosing Between Goods.- Consumers at Work.- Alternative Behaviour.- Humans and Machines.- What Does It Cost to Produce More?.- Is It Worth It?.- Perfect Competition.- Economic Efficiency.- Economic Policy.- Monopoly.- Oligopoly.- Game Theory.