Klappentext
For courses in Voting and Elections, Political Campaigning, and American Government.Filling a void in existing academic literature, this brief text clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates' campaigns influences the media, and investigates how negative campaign environments--created by the candidates and the press--influence citizens' beliefs and behaviors. The book pays specific attention to the amount and type of negative campaign information present during campaigns. Ideal for courses on campaigns and elections, or as a supplement to American Government.

Zusammenfassung
This brief text clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. The book pays specific attention to the amount and type of negative campaign information present during campaigns.

Inhalt

List of Figures.

1. An Exploration of Negative Campaigns.

2. When Do Candidates Go Negative?

3. When Does the Press Go Negative?

4. Do Negative Campaigns Inform Citizens?

5. Does Negativity Shape Citizens' Beliefs and Behaviors?

6. The Impact of Negative Messages: Some Answers. <B