Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

In today's rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing and sales departments. Yet, many professionals struggle to effectively scale and strategize these technologies. This comprehensive guide presents a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth. Grounded in the latest research and industry insights, it offers actionable strategies to create immediate value while building a foundation for future success. Key topics include, advanced personalization techniques, AI-driven upskilling for marketing teams, seamless omnichannel customer experiences and ethical AI implementation to foster consumer trust. Featuring exclusive interviews with industry leaders and in-depth real-world examples from global powerhouses like L'Oreal, Mediahawk, Datacom, Salesforce and Singapore Bank UOB. , this book provides a roadmap for AI adoption across various sectors and roles. This new edition includes new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, the introduction of the AI Playbook framework and updates to the ethical landscape globally. Written by a recognized expert in the field, this invaluable resource equips senior marketing professionals and leaders with the knowledge and tools to develop and implement a robust AI strategy, stay ahead of the curve in the rapidly evolving martech landscape and drive measurable business outcomes through AI-powered initiatives. Whether you're looking to optimize your current AI capabilities or embark on a transformative AI journey, AI Strategy for Sales and Marketing is your essential guide to harnessing the full potential of artificial intelligence in today's competitive business environment.

Written by a recognized industry expert who is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI

Autorentext
Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

Klappentext

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth? The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape. You'll learn how to: - Apply strategic models to integrate AI across marketing and sales functions - Utilize data-led decision making to enhance customer experience and loyalty - Drive organizational change with AI-driven team development and productivity tools - Manage AI governance and ethical considerations to build consumer trust - New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results. Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance

Inhalt

• • Chapter - 01: AI and the future of work and society: new business imperatives for tomorrow's leaders;
  • Chapter - 02: Strategic marketing and AI: customer centricity: moving from homogenous to personalized customer experience;
  • Chapter - 03: Strategic marketing and AI in manufacturing and retail;
  • Chapter - 04: Strategic marketing and AI in the automotive and banking sectors;
  • Chapter - 05: Strategic marketing and AI in insurance and law;
  • Chapter - 06: Strategic marketing and AI in the telecoms sector;
  • Chapter - 07: A journey of continuous learning: re-skilling with AI;
  • Chapter - 08: Tomorrow's successful organisations: strategic AI tools and methodologies;
  • Chapter - 09: Ethical AI and AI for good;