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Rethinking Airline Business Models

Von:
Julian Rossy

Beschreibung

While some low-cost carriers such as JetBlue offer free WIFI, full-service airlines such as United are reducing their services to the bare bones. Starting from this phenomenon, called «convergence of models», this book rethinks the way business models are perc...

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Beschreibung

While some low-cost carriers such as JetBlue offer free WIFI, full-service airlines such as United are reducing their services to the bare bones. Starting from this phenomenon, called «convergence of models», this book rethinks the way business models are perceived. We propose a new customer-centric approach, leaving aside the airline-centric reflection. We broke down the four generally accepted business models low-cost, full-service, regional and leisure into components and patterns, resulting in a skeleton called «Airline Business Model Framework». This new Airline Business Model Framework gives a new perspective on airline business strategies. We propose a new terminology for dominant business models: no-frills, unbundlers, boutique, and connectors. Successfully tested with more than 130 carriers, the Airline Business Model Framework is a powerful tool for airlines' employees and aviation professionals to understand their business and compare themselves to competitors.

Produktinformationen

Titel:
Rethinking Airline Business Models
Autor:
Julian Rossy
EAN:
9783038910947
ISBN:
978-3-03891-094-7
Format:
Kartonierter Einband
Herausgeber:
Dike
Genre:
Law
Veröffentlichung:
01.01.2019
Anzahl Seiten:
124
Gewicht:
201g
Größe:
H226mm x B154mm x T12mm
Jahr:
2019
Untertitel:
Englisch
Lesemotiv:
Verstehen

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