Autorentext

Julia Binder is IMD Professor of Sustainable Innovation and Business Transformation. She is also a director at IMD's Center for Sustainable and Inclusive Business. Her work has been published in the Journal of Business Venturing and the Academy of Management Review. Knut Haanaes is IMD Professor of Strategy and the Lundin Chair Professor of Sustainability. He is involved with IMD's partnership with the World Business Council for Sustainable Development. His work has been published in the Harvard Business Review.

Klappentext

A COMPREHENSIVE PLAYBOOK TO HELP YOU STRATEGIZE, LEAD AND EXECUTE A SUCCESSFUL SUSTAINABILITY TRANSFORMATION Leading the Sustainable Business Transformation: A Playbook from IMD offers an eye-opening exploration of why sustainability matters and how to embed it into your enterprise's core strategy. Featuring a unique framework, this playbook highlights the continuous interplay between strategy and leadership needed for real impact. Readers will learn how to drive profitability responsibly, balancing growth with a commitment to social and environmental sustainability. Renowned sustainability strategists and professors Julia Binder and Knut Haanaes walk you through the strategic and organisational work you'll need to do to realise substantial gains in sustainability without compromising commercial growth. In this edited volume, they bring together IMD's foremost thought leaders, combining their collective expertise to deliver actionable insights for driving impactful and sustainable change. You'll learn about common risks and barriers to change, as well as effective techniques to overcome those pitfalls and nurture innovation. An essential resource for entrepreneurs, founders, managers, executives, directors, and other business leaders who want to keep their enterprises at the forefront of sustainable growth and commercial success, Leading the Sustainable Business Transformation is an invaluable read for anyone seeking actionable strategies for global impact and economic results.

Inhalt

Foreword by Michel Demaré and David Bach ix

Preface xiii

Part I Framing the Conversation 1

Chapter 1 Defining Sustainability 9

Chapter 2 Why Now? 19

Chapter 3 Seizing Opportunities Rather Than Managing Risks 33

Chapter 4 The Geopolitical Context 47

Part II The Strategic Imperative 59

Chapter 5 Roadmapping with a Future- Back Approach 63

Chapter 6 Scenario Planning 75

Chapter 7 Innovating Toward New Business Models 87

Chapter 8 Models for Social Sustainability 101

Chapter 9 An End- to- End Perspective 113

Chapter 10 Brand Strategies 127

Chapter 11 Navigating Climate- Related Financial Risks 137

Chapter 12 Nonmarket Strategy 151

Chapter 13 Navigating the New Era of Sustainability Reporting 167

Chapter 14 The Paradox of Digital Technology 183

Chapter 15 Artificial Intelligence 195

Part III The Leadership Imperative 207

Chapter 16 Leading Change 213

Chapter 17 Managing Change in the Organization 225

Chapter 18 Leading Transformation 233

Chapter 19 Developing Leaders' Capabilities 243

Chapter 20 The Courage of "Power With" 257

Chapter 21 Ecosystem Partnerships 271

Chapter 22 Changing Culture 281

Chapter 23 Improving Governance 291

Chapter 24 Family Business 305

Chapter 25 Leading for Inclusion 319

Chapter 26 Talking the Walk 331

Conclusion 345

Contributors 353

Index 367