Changes in the banking industry have always had a
huge impact on society because of the unique position
banks hold in the economy. Over the last decades, an
evolution of incorporating social and environmental
concern in the banks corporate policies has been
taking shape. Caused by sustainable development, this
trend called Sustainable Banking, though vital for
many of the banking sectors stakeholders, is not
mutually perceived to be a blessing. The
shareholders, who finally decide whether
sustainability enters mainstream banking or not,
might be an obstacle if Sustainable Banking turns out
to threaten the shareholder value. This book analyzes
the impact of sustainability on the share price and
observes the
progress in incorporating ethical policies. For both
bank executives and investors this book will shed
some light on the intense discussion which
centered on the capacity of Sustainable Banking and
provides some insights for future elaborations.

Autorentext
Mag. (FH) Jürgen Zeitlberger, alumnus of the International Management Center Krems (Austria), degree program "Export-oriented Management EU-ASEAN-NAFTA"

Klappentext
Changes in the banking industry have always had a huge impact on society because of the unique position banks hold in the economy. Over the last decades, an evolution of incorporating social and environmental concern in the banks' corporate policies has been taking shape. Caused by sustainable development, this trend called Sustainable Banking, though vital for many of the banking sectors' stakeholders, is not mutually perceived to be a blessing. The shareholders, who finally decide whether sustainability enters mainstream banking or not, might be an obstacle if Sustainable Banking turns out to threaten the shareholder value. This book analyzes the impact of sustainability on the share price and observes the progress in incorporating ethical policies. For both bank executives and investors this book will shed some light on the intense discussion which centered on the capacity of Sustainable Banking and provides some insights for future elaborations.