Zusatztext A goldmine of useful ideas and helpful explanations. Every entrepreneur should own a copy. James Clear, bestselling author, Atomic Habits Josh has done more for my business education than my MBA. The Personal MBA walks you through the mental models you need to excel in business. A lifetime of business knowledge in one volume. Shane Parrish, founder of Farnam Street (fs.blog) and host of T he Knowledge Project podcast The Personal MBA is the single best business book I've read. Most books focus on a single part of business in isolation, but The Personal MBA walks you through every moving part, and gives you the tools to understand how those parts work together to create a complete system. Amy Hoy, founder of Noko and Stacking the Bricks The only business book I recommend. Josh somehow condenses an entire library of crucial knowledge into a short book that's eminently readable, so you can spend less time reading and more time building your business. It's perfect for both providing an overview and serving as a reference. I revisit The Personal MBA more than any other book on my shelf. Courtland Allen, co-founder of Indiehackers.com I read The Personal MBA cover to cover when it was first released and it had a major impact on how I view business. It's incredible how Josh was able to distill hundreds of books and hundreds of years of business knowledge into this succinct and elegant tome." Rob Walling, co-founder of MicroConf and bestselling author, Start Small, Stay Small 10 years ago, I got an MBA education courtesy of Kaufman's book. His practical business insights and mindset techniques haven't let me down since. The Personal MBA is the most distilled, most accelerated MBA on the planet: all of the insights, none of the ego. Joanna Wiebe, founder of Copyhackers My well-worn copy of The Personal MBA has been sitting within arm's reach by my desk for the better part of the past decade. Since starting and growing my own business, this book has been my go-to manual for insights, clarity, and wisdom that I never learned in school. Shawn Blanc, founder of The Sweet Setup and The Focus Course Ten years after reading The Personal MBA , I still refer to it often and use it to make better decisions. Whether it's building a business plan to launch my writing studio, planning my day, or taking a systematic approach to identify and solve problems, I can't think of any other book that's had such a positive impact on my overall productivity and enjoyment of life. Daniel Joshua Rubin, playwright and author, 27 Essential Principles of Story The Personal MBA should be required reading for anyone in business. This book exposed me to ideas, systems, and best practices that I had never been taught anywhere else. Even after ten years, I still reference it on a regular basis. Buy it, read it, then keep it close. It'll be your constant business companion for years to come. Tim Grahl, author, Running Down a Dream and founder of BookLaunch "A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I've read in years." Derek Sivers, bestselling author, Anything You Want "No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game." Kevin Kelly, founding executive editor of Wired and bestselling author, The Inevitable "File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a wor...

Autorentext

Josh Kaufman helps people make more money, get more done, and have more fun. His first book, The Personal MBA: Master the Art of Business, is an international bestseller. He lives in Colorado.

Klappentext

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.

Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

Leseprobe

Introduction: Why Read This Book?

"Just what the world needs—another business book!"
—US Customs Agent at John F. Kennedy International Airport, After Asking About My Occupation

"Life’s tough. It’s tougher if you’re stupid."
—John Wayne, Western Film Icon

Since you’re reading this book, chances are you want to make something important happen: you want to start a business, get a promotion, or create something new in the world. It’s also likely that one or more things are holding you back from achieving your dream:

►   Business  angst—the  feeling  that  you  “don’t  know  much  about business” and therefore could never start your own company or take more responsibility in your current position. Better to maintain the status quo than face your fear of the unknown.
►   Certification intimidation—the idea that “business is complicated” and is a subject best left to trained “experts.” If you don’t have an MBA or similar expensive credentials, who are you to say you know what to do?
►   Impostor syndrome—the fear that you’re already “in over your head” and it’s only a matter of time before you’re unmasked as a total fraud. No one likes a phony, right?

Here’s the good news: everyone has these unfounded fears, and they’re normal. Don’t let them hold you back from pursuing what’s important to you. Businesses are created, operated, and improved by ordinary people just like you; there’s no magic or secret knowledge involved. All you need to do is learn a few simple concepts that will change the way you think about how businesses work and allow you to identify promising opportuni- ties.

If you’re an entrepreneur, student, tradesperson, executive, or professional who wants to master the fundamentals of sound business practice, this book is for you. No matter who you are or what you’re trying to do, you’re about to discover a useful new way of looking at business that will help you spend less time fighting your fears and more time doing things that make a difference.
 
You Don’t Need to Know It All

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