Takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations.

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Autorentext

Joseph Barnes is a published author, educator, business and community leader, experienced in for-profit, nonprofit and higher education. He's currently a full time lecturer in marketing, social media marketing, business communications, and business integration at Seattle University. He writes, tweets, and speaks about social media marketing, privacy, and the collection and selling of consumer data. He is particularly interested in helping businesses and organizations understand the Federal Trade Commission (FTC) requirements for disclosure, and how to create and implement a social media plan. As a strategic communications and marketing consultant, his clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. As a journalist he has provided leadership for teams that have won countless Emmy(R) Awards and the prestigious Edward R. Murrow Award for Excellence in Journalism. He holds a master's degree from California State University, Hayward, is quoted in two books, and is a certified Leadership Trainer.

Klappentext

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.