Willkommen, schön sind Sie da!
Logo Ex Libris

Open Innovation Business Modeling

  • Kartonierter Einband
  • 144 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theo... Weiterlesen
CHF 130.00
Print on demand - Exemplar wird für Sie besorgt.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.



Autorentext

João Leitão holds a Ph.D. in Economics from the University of Beira Interior (UBI), Portugal and a Habilitation in Technological Change and Entrepreneurship from the Instituto Superior Técnico, University of Lisbon. He is assistant professor (tenured) at UBI, lecturing on entrepreneurship and economics for undergraduate and graduate courses, since October 1, 1999. He is also an associate researcher of the CEG-IST, University of Lisbon, Portugal, NECE - Research Centre in Business and Professor vinculado at the Instituto Multidisciplinar de Empresa, Universidad de Salamanca, Spain. He is co-author of fifteen books covering topics on entrepreneurship, innovation and technological change. His work has been published in several peer-reviewed top journals.
João is member of several editorial and reviewers boards, namely, Journal of Small Business Management, Research-Technology Management, International Journal of Entrepreneurial Behaviour and Research, International Review on Public and non-Profit Marketing, International Journal of Entrepreneurial Venturing, International Journal of Public Sector Performance Management, Revista Portuguesa de Estudos Regionais, Revista de Gestão dos Países de Língua Portuguesa and Revista Portuguesa de Marketing. He is also the editor of the Springer book series 'Studies in Entrepreneurship, Structural Change and Industrial Dynamics' which started in 2016.



Inhalt

- Part I: State of the Art on Open Innovation Business Models. - Theoretical Framework and Proposed Model. - Part II: Empirical Application of Open Innovation Business Models. - Methodological Design and Empirical Findings. - Part III: Gaming and Design of Open Innovation Business Models. - Concepts, Methodologies and Tools of Gamification and Design Thinking.

Produktinformationen

Titel: Open Innovation Business Modeling
Untertitel: Gamification and Design Thinking Applications
Autor:
EAN: 9783030082116
ISBN: 3030082113
Format: Kartonierter Einband
Herausgeber: Springer International Publishing
Genre: Betriebswirtschaft
Anzahl Seiten: 144
Gewicht: 230g
Größe: H235mm x B155mm x T8mm
Jahr: 2019
Auflage: Softcover reprint of the original 1st ed. 2019

Weitere Produkte aus der Reihe "Contributions to Management Science"