Business Degree Success

This is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business.

Practical, easily accessible guide written as a onetoone conversation with the student
Links the study of business to real business issues
Looks at the study of business in an holistic rather than a compartmentalized way
Acts as a useful companion to the student throughout their entire course

Autorentext

JONATHAN GROUCUTT is Principal Lecturer in Strategy and Marketing at the Business School, Oxford Brookes University, UK. As well as teaching undergraduate, postgraduate and post experience students, he has been involved in module and programme development, both domestically and internationally and has extensive experience of teaching international students. He has written over forty business-related articles and is author of five business academic books, including Foundations of Marketing (Palgrave Macmillan, 2005).
JONATHAN GROUCUTT is Principal Lecturer in Strategy and Marketing at the Business School, Oxford Brookes University, UK. As well as teaching undergraduate, postgraduate and post experience students, he has been involved in module and programme development, both domestically and internationally and has extensive experience of teaching international students. He has written over forty business-related articles and is author of five business academic books, including Foundations of Marketing (Palgrave Macmillan, 2005).

Inhalt

Introduction.- Important First Steps to Success.- Getting to Know your Tutors and the Administrative Staff.- Preparing for Study.- So Who Marks your Work?.- Cheating Copying, Collusion and Plagiarism.- A Brief Guide to Referencing.- When Things Go Wrong You Are Not Alone.- Assignments.- Team Working.- Presentation Skills.- Examinations.- Managing Dissertations.- What's Next for You?.