SEO Warrior

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition

Autorentext

John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http: //www.seowarrior.net/.

Klappentext

How will SEO Warrior help your website? By optimizing your site for search engines from the beginning, you dramatically increase the chances that your site will achieve a high ranking. SEO Warrior offers you the most practical, tested, and proven collection of available techniques, hacks, and practices for search engine optimization. Ideal for beginners and advanced web developers alike, this book not only serves as an SEO tutorial, but also as a reference guide for implementing SEO techniques. With SEO Warrior, you will: Learn the nuts and bolts of search engine optimization theory View website optimization in action, with numerous real-world examples Get complete step-by-step instructions for applying hacks and practices Learn how to use SEO metrics scripts No other book on the subject of search engine optimization comes anywhere close to the level of detail, accuracy, and breadth of material that this book provides. Thousands of websites appear every day, each seeking to achieve a high search-engine ranking. Improve your odds with SEO Warrior.

Zusammenfassung
By developing your site with search engines in mind from the beginning, you dramatically increase the chances that your site will achieve a high search-engine ranking. This title offers you a collection of techniques, hacks, and practices for search engine optimization.

Inhalt

• Preface
• Chapter 1: The Big Picture
• Chapter 2: Search Engine Primer
• Chapter 3: Website Essentials
• Chapter 4: Internal Ranking Factors
• Chapter 5: External Ranking Factors
• Chapter 6: Web Stats Monitoring
• Chapter 7: Google Webmaster Tools and Google Analytics
• Chapter 8: Search Engine Traps
• Chapter 9: Robots Exclusion Protocol
• Chapter 10: Sitemaps
• Chapter 11: Keyword Research
• Chapter 12: Link Building
• Chapter 13: Competitor Research and Analysis
• Chapter 14: Content Considerations
• Chapter 15: Social Networking Phenomenon
• Chapter 16: Search Engine Marketing
• Chapter 17: Search Engine Spam
• Chapter 18: Industry Buzz
• Script Listings
• Ping Servers
• Programming Environment
• Colophon