This book reveals how open innovation utilizes the developing circle of business models to establish new ones that define a unique link between technology and markets, focusing on how to develop and maintain successful business models. It draws readers into the philosophy and economic effects of open innovation from the outset.It presents four different developing circle business models for customers in the role of consumers, entrepreneurs, social entrepreneurs and engineers respectively, enabling each group to develop, utilize and enlarge creative business models, and even switch business models.In addition to these four circles, it takes a systemic approach to describe the relationship between technology and markets. From this relationship an open innovation strategy towards entrepreneurship can be adopted. From Open Innovation to a Creative Developing-Circle Business Model is an essential resource for start-up entrepreneurs, as well as for students of technology management, strategy and open innovation.

Explores the open relationship between technology and markets and establishes a crucial link between them Introduces entrepreneurs to the developing-circle based business model Considers the entire process of open innovation for creating concrete business models Demonstrates how to create new business models from the perspectives of a customers, users, social entrepreneurs, and engineers

Autorentext
JinHyo Joseph Yun, PhD, is a professor of Open Innovation Academy of SOItmC(Society of Open Innovation: Technology, Market, and Complexity, www.openinnovaitontmc.org) , and a tenured principal researcher of DGIST which is one of Korea's three leading national research and development universities. His major research topic is new combination, and open relationship between technology and markets, referred to as Schumpeterian Open Innovation. Dr. Yun is also an authority on the new combination between technology and markets, referred to as Open Business Model. He has presented more than 100 papers at diverse international conferences, and has published more than 60 papers at several global top journal. He has published more than 10 books, both monographs and collaborative books. He is the editor in chief of Journal of Open Innovation: Technology, Market, and Complexity(JOItmC, www.jopeninnovation.com) which is the global reprehensive journal in open innovation, open business model, and cyber-physics In addition, he is an associate editor of Asia Pacific Journal of Innovation and Entrepreneurship (APJIE) and Journal of Korea Entrepreneurship. He also serves on the editorial boards of three journals: Journal of Commerce and Information Review, Journal of Technology Innovation, and Journal of Innovation Cluster. He currently is the president of the Society of Open Innovation: Technology, Market, and Complexity(SOItmC) which is world top society in open innovation, open business model, and cyber-physics with World Open Innovation Forum whose founder is Professor Henry Chesbrough..

Inhalt

Part Introduction.- Part Open Innovation in Economy System and National Innovation System.- Part Open Innovation Strategy of Firm .- Part Relation between Open innovation and Business Model.- Part Developing a Business Model.