Klappentext

Most managers realize that information is among their company's most important assets. However, many don't know how to leverage their investments in information technology. Often, says Jerry N. Luftman, companies rush to acquire state-of-the-art systems without considering their long-term impact. For example, in the 1980s, retail banks invested heavily in ATMs--until ATMs ceased to be a competitive advantage and became merely another (and increasingly expensive) cost of doing business. Stemming from IBM's highly regarded Consulting Group, combining the expertise of consultants and leading academics, Competing in the Information Age shows managers how to avoid being blindsided by information technology. It outlines how to match information systems with business strategy to forge a strong competitive edge and bring powerful solutions to bear on real-world problems.

Zusammenfassung
Like the first edition, 'Competing in the Information Age: Align in the Sand', second edition, synthesizes recent work in this area, with themes that focus on the continuous transformation in business. The book shows IT professionals how to help their organizations achieve success through alignment and deployment of business and IT strategies.

Inhalt

• Contributors

• Introduction

• SECTION 1: Align in the Sand

• 1: Jerry Luftman: Assessing Strategic Alignment Maturity

• SECTION 2: Communications

• 2: Jerry Luftman: Strategic Alignment As a Process

• 3: Michael Earl: Integrating Business and IT Strategy Reframing the Applications Development Portfolio

• 4: Jim Wetherbe and Glenn J. Browne: Recognizing the Functionality of the Future

• SECTION 3: Competency/Value Measurement

• 5: Jerry Luftman and Tim Koeller: Demonstrating the Value of IT

• 6: Blake Ives, David Feeny, and Gabrielle Piccoli: Sustainable Competitive Advantage Through IT

• 7: Sirkka Jarvenpaa and Kerem Tomak: Competing With Mobile Technologies

• SECTION 4: Governance

• 8: Jerry Luftman: IT Governance

• 9: Carol Brown: The IT Organization of the Future

• SECTION 5: Partnership

• 10: Sid Huff, Harvey Enns, and Scott Schneberger: The Influential CIO: Establishing An IT-Business Partnership

• SECTION 6: Scope and Architecture

• 11: Ted Stohr and Jeff Nickerson: Intra-Enterprise Systems Strategies

• 12: Lynne Markus, Sheryl Axline: Toward The Future of Enterprise Integration: Inter-Enterprise Systems Integration

• 13: Michael Earl: The Future Role of IT in E-Commerce

• 14: Tom Davenport: Attention and Knowledge Management Strategies

• 15: Erik Clemons: Strategic IT Infrastructure Considerations

• 16: Jim Senn: Business and IT Infrastructure Strategies In An Ever-Mobile World

• 17: Yolande Chan: Competing Through Information Privacy

• SECTION 7: Skills

• 18: Eph McLean and Scott Schneberger: IT Personnel Strategies for the Future