Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors into commercially successful products and services.Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book.Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how toSource technology that can be turned into productsRecognize an opportunity to create a viable productPerform feasibility analyses before sinking too much money into a projectFind the right method and means to introduce the product to marketPlan the project down to the last detailExecute the project in ways that improve chances of its successComply with government regulation without crippling your projectDecide whether offshore manufacturing is your best optionCompete globally with globally sourced ideas and funding

Commercializing Innovation teaches entrepreneurs, venture capitalists and angels, inventors, business development professionals, university researchers, and government and corporate consultants Step-by-step methods for bringing technology products to market How to systematize the commercialization of technology-based ideas Where to find breakthrough technology innovations or how to create them yourself How to improve the success rate of commercialization projects Different methods for marketing products to maximize impact and sales

Autorentext
Jerome Schaufeld's wealth of experience in entrepreneurship, operations, and general management of technology-based companies ranges from his current role as Professor of Entrepreneurship at Worcester Polytechnic Institute to an assignment as a commercialization consultant at Children's Hospital in Boston. He served as Director of the RI Slater Fund, was President and CEO of Mass Ventures, and he has a "hands on" track record in several early-stage companies that ranges from functional to board-level advisory roles. He is a member of the Launch Pad Angel Group in Wellesley and co-founder of the Cherrystone Angels in Rhode Island. In addition, Professor Schaufeld is an advisor to the Boynton Angel group, a charter member of the national Angel Capital Association (ACA), and a founder/ participant in the regional NE Angels ACA group. Professor Schaufeld was a founder and the first Chairman of the MIT Enterprise Forum. He also founded the Incus Group, which is a CEO-level business acquisition and resource organization. Professor Schaufeld was co-founder of Phoenix Controls Corporation. The company pioneered an approach to the control of air flow in critical laboratory and hospital environments and was successfully sold to a Fortune 500 company. With a graduate engineering degree, research experience at MIT, an MBA, professional engineer's license, and Professional Board Director's Certification, Professor Schaufeld has a distinguished technical and operations-savvy managerial career. His current interest and research is in the area of improving the probability of success in early stage, innovative, technology-based ventures.

Klappentext
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services.Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book.Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how toSource technology that can be turned into productsRecognize an opportunity to create a viable productPerform feasibility analyses before sinking too much money into a projectFind the right method and means to introduce the product to marketPlan the project down to the last detailExecute the project in ways that improve chances of its successComply with government regulation without crippling your projectDecide whether offshore manufacturing is your best optionCompete globally with globally sourced ideas and funding

Inhalt
Chapter 1. The Legacy and Myths Of Technology Commercialization.- Chapter 2. The Commercialization Model.- Chapter 3. Sources of Ideas.- Chapter 4. Opportunity Recognition.- Chapter 5. Feasibility Analysis.- Chapter 6. Project Plan.- Chapter 7. How to Go to Market.- Chapter 8. The Numbers.- Chapter 9. Organizational Dynamics.- Chapter 10. ROI: Does It Make Sense?.- Chapter 11. Big Brother: Friend or Foe?.- Chapter 12. Global Competitive Forces: The Final Arbiter