Uncover the reality behind immersive technologies such as VR and AR and discover how they are actively transforming the business world.

Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check. Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors. Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.

Is written by a leading expert, who draws upon his expertise and first-hand experiences to offer an accessible and fascinating insight into these technologies

Autorentext
Jeremy Dalton leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He has featured in The Financial Times, The Economist, the BBC, and others. He has worked with organizations like the World Economic Forum and currently sits on the advisory board of Immerse UK to support businesses interested in immersive technologies.

Inhalt

• • Chapter - 01: Loading;
  • Chapter - 02: Why XR means business;
  • Chapter - 03: Learning and development;
  • Chapter - 04: XR and operations;
  • Chapter - 05: Sales and marketing;
  • Chapter - 06: The five stages of XR implementation;
  • Chapter - 07: Discovery challenges;
  • Chapter - 08: Design and develop opportunities;
  • Chapter - 09: Creating quality XR content;
  • Chapter - 10: XR myths and misconceptions;
  • Chapter - 11: Why now?:
  • Chapter - 12: Conclusion;
  • Chapter - 13: The machinery behind XR