JENNIFER MERCIECA is associate professor in the Department of Communication at Texas A&M University. She is the author of Founding Fictions and coeditor of The Rhetoric of Heroic Expectations: Establishing the Obama Presidency. She frequently appears as an expert commentator and consultant for national and international media outlets

Klappentext

"Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions-"a leader who makes use of popular prejudices and false claims and promises in order to gain power" or "a leader championing the cause of the common people in ancient times" (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate"--

Zusammenfassung
Donald Trump's 2016 campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. But as this book shows, his campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue.